Author: Anton Gridin

Schneider Electric is a leader in digital transformation in energy management and industrial automation. To effectively manage customer account hierarchies in its CRM at scale, Schneider Electric started leveraging advances in generative artificial intelligence (AI) large language models (LLMs) in April 2023. They created a solution to make timely updates to their customer account hierarchies in their CRM by linking customer account information to the correct parent company based on the latest information retrieved from the Internet and proprietary datasets. In this post, we explore further iterations of this project and how the team applied what they learned to the Salesforce CRM system using Amazon Aurora and Amazon Bedrock.