AWS for Industries
Author: James Palmer
James Palmer is a Sr. Data Scientist at Acxiom. He operationalizes partner built models at scale, develops new model and data solutions, and supports engineering and deployment efforts across the team. In his free time, he enjoys hiking, bowling, playing video games, and listening to electronic music.
Acxiom’s journey on R-based machine learning models (propensity scores) at scale with trillions of outputs
Introduction Acxiom partners with the world’s leading brands to create customer intelligence, facilitating data-driven marketing experiences that generate value for customers and for brands. As experts in identity, ethical use of data, cloud-first customer-data management, and analytics solutions, Acxiom makes the complex marketing system work, applying customer intelligence wherever brands and customers meet. By helping […]