AWS for Industries
The state of IoT adoption in the consumer packaged goods (CPG) industry
CPG organizations are learning how to consistently innovate and deploy new ideas faster by optimizing supply channels, identifying consumer trends, and utilizing various marketing and product positioning strategies at retail locations. This responsive approach to the market has helped to increase market share, consumer traction, and profitability for numerous brands and products. In today’s market, […]
Accelerating Momentum in CPG Data and Analytics Capabilities
Many of the latest trends in the consumer-packaged goods (CPG) industry have centered around the supply chain, manufacturing, and customer execution aspect of solutions. Foundational to these solutions is data and analytics capabilities that enable innovation, advancement, and speed. Let’s explore how data and analytics have evolved for CPG companies, where we’re experiencing new patterns […]
Seven Ways to Improve the Customer Path to Purchase Journey
Customer journeys have become a hot topic in recent years as retailers and brands try to better understand and enhance customer experiences. While this topic has been at the forefront of business-to-consumer (B2C) companies for many years, it’s becoming more and more important for traditional business-to-business (B2B) companies, like CPG brands—especially since many CPGs are […]
Headless Commerce: What Is It and Why Does It Matter to CPGs?
Add this one to your buzzword bingo card for 2021: headless commerce. It’s a hot topic! But what is it, and why does it matter? In this blog post, I’ll unpack one of the most discussed and least understood new terms in ecommerce. When CPG leaders and technology teams understand headless commerce, they can start […]
Coca-Cola Bottler Digitizes Manufacturing Processes with AWS
Coca-Cola İçecek (CCI) is the world’s sixth largest bottler of Coke products. Headquartered in Istanbul, Turkey, CCI brings some impressive stats: They manufacture 1.2 billion cases of drinks produced annually across 26 bottling plants with operations in 10 countries, including Turkey, Azerbaijan, Iraq, Jordan, Kazakhstan, Kyrgyzstan, Pakistan, Syria, Tajikistan, and Turkmenistan, and serve 400 million […]
How Retail/CPG Can Improve On-Time, In-Full (OTIF) Deliveries
Have you ever placed an ecommerce order and your package arrived late? Or maybe you received your package on time, but some items were missing. I’ve had a couple of these unsatisfactory ecommerce experiences recently. I ordered new Keen hiking shoes that I planned to use on a weekend getaway. Although the shoes were supposed […]




