AWS for Industries
Author: Alex König
Alex König is a Senior Solutions Architect at AWS, working with media and advertising customers across EMEA.
How Axel Springer transformed ad monetization by migrating from client-side bidding to AWS RTB Fabric
Axel Springer is a family-owned transatlantic media company focused on publishing (including BILD, BUSINESS INSIDER, POLITICO, and WELT) and commerce (including Idealo, Bonial, and Awin). Axel Springer aims to become the leading provider of digital and AI-supported journalism in the free world. Axel Springer Tech is the company’s technology organization, building and operating technology products […]