AWS for Industries
Author: Stéphane Dupayage
Stéphane Dupayage is the Chief Product Officer at Ogury and leads the company’s product organization and roadmap. He spearheads the development and execution of innovative strategies around Personified Advertising, a true ID-less and cookieless solution designed for marketers, agencies, and suppliers. With over 20 years of experience in digital technology companies, Dupayage was most recently SVP Product Retail Media at Criteo, where he played a key role in shaping and delivering an industry-leading global retail media platform. This followed his stint at leading EMEA retail media company Storetail, where he had already created the first French retail media platform. Prior to that, Dupayage worked for ad tech solutions provider 24/7 Media Inc. (now Xaxis) and global media agency Publicis.
How Ogury is tackling signal loss in digital advertising with AI-powered persona targeting using Amazon Bedrock
Ogury is a global AdTech leader in Personified Advertising. The company recently launched Ogury One, a breakthrough advertising platform fully built on Amazon Web Services (AWS), which delivers targeting based on personas—anonymized groups categorized by common attributes, interests, and purchase intentions—instead of tracking individuals. Personified Advertising leverages zero-party data collected through large-scale surveys—enriched with billions […]