AWS for Industries
Author: Travis Barnes
Travis is a Senior Product Manager, Technical for AWS Entity Resolution, where he helps customers maximize data value through advanced identity resolution techniques. With over a decade of experience building innovative products in identity and adtech, Travis is passionate about solving complex data challenges that drive real business outcomes.
Measuring the accuracy of rule or ML-based matching in AWS Entity Resolution
How do you know that an entity matching ruleset or model is actually accurate enough? Whether evaluating multiple identity providers or building your own matching rules, companies need to establish clear, accuracy level criteria they want to achieve, as well as the framework to measure and compare different approaches objectively. Companies who do not measure […]