AWS for Industries

From Pilot to Production: Scaling Industrial AI with AWS at Hannover Messe 2026

Hannover Messe 2026 is almost here, and this year the conversation is all about putting AI to work on the factory floor. As the world’s leading trade show for industrial technology, Hannover Messe brings together industry leaders and practitioners in manufacturing, energy, and logistics to address key challenges facing global industry. This year’s event takes place April 20–24 in Hannover, Germany, drawing approximately 123,000 attendees, more than 4,000 exhibitors, and thousands of products and solutions.

AWS returns to Hannover Messe 2026 bringing production-ready AI solutions designed to help industrial companies move beyond experimentation and deploy AI at scale. Find us in Hall 15, Booth D76, where we’ll be showcasing the latest in Physical AI, agentic AI, edge-to-cloud connectivity, and intelligent data foundations through AWS and AWS Partner solutions — all built to help manufacturers accelerate transformation and drive measurable business outcomes.

Why Hannover Messe 2026 Belongs on Your Calendar

Whether you’re looking to learn, connect, or get hands-on with the latest technology, Hannover Messe delivers. Here’s what to look forward to:

Exhibition: With more than 4,000 exhibitors spread across a sprawling campus of halls, Hannover Messe brings companies from across the globe together to present solutions spanning Smart Manufacturing, Digital Ecosystems, and Energy for Industry. AWS is in Hall 15, Booth D76 — right in the heart of the Digital Ecosystems Hall. Use the event layout to plan your route before you arrive.

Conference Program: The Hannover Messe conference program features expert stages packed with presentations from C-level executives, industry visionaries, and technical practitioners. This year’s agenda covers Physical AI, agentic AI, autonomous manufacturing, edge-to-cloud connectivity, data sovereignty, and more. AWS speakers will take the stage throughout the week to share insights on deploying industrial AI at scale. Here’s what’s on the schedule:

Masterclasses: For those who want to go deeper, Hannover Messe’s Masterclass format offers up to 60 minutes of interactive, practitioner-led learning with live Q+A. AWS is hosting three Masterclass sessions this year covering key industrial AI topics. Apply now to secure your spot.

  • Accelerate data insights with agentic data exploration – Monday April 20, at 3:30pm in Solution Lab Automation & Digitalization (Hall 26 Booth E43), Masterclass Room 1
  • Automate inventory rebalancing with Agentic AI – Tuesday April 21, at 4:45pm in Hall 12, Solution Lab (F56) Masterclass Room
  • From Shop Floor Control to Physical AI: Bridging Industrial Connectivity and Intelligent Automation – Thursday April 23, at 11:00am in Solution Lab Automation & Digitalization (Hall 26 Booth E43), Masterclass Room 1

Networking: Hannover Messe is one of the largest, global industrial events to connect with industry leaders. Beyond the exhibition floor, AWS is hosting a series of events throughout the week designed to bring together executives, customers, and partners for meaningful conversations. For deeper, one-on-one conversations with the AWS experts, please request a meeting to be held in one of our in-booth meeting rooms.

We will also have in-booth evening receptions hosted by our AWS Partner platinum sponsors. Join us for drinks, light appetizers, and the opportunity to network and engage with top AWS Partners and their executives.

  • Monday, April 20, 5:30pm – 7pm: Evening reception sponsored by Zoomlion
  • Tuesday, April 21, 5:30pm – 7pm: Evening reception sponsored by Siemens
  • Wednesday, April 22, 5:30pm – 7pm: Evening reception sponsored by QAD Redzone

What AWS Is Bringing to Hall 15

AWS will occupy a 1,400m² booth in Hall 15, Booth D76, organized around three solution areas: Engineering and Development, Smart Manufacturing and Supply Chain, and Smart Products and Services. Stop by to connect with AWS experts, explore partner solutions, and get hands-on with demos built around real manufacturing challenges.

The highlight of the AWS booth this year is the AI-Powered Product Journey — a fully immersive, end-to-end manufacturing experience. Attendees will design their own custom metal drink coasters and watch them produced autonomously from start to finish. The experience unfolds across three areas:

  • Engineering & Development Tunnel: See how AWS helps build a digital thread from concept to production with live demonstrations of generative design, CAD AI agents, digital thread knowledge assistant, and AI-driven simulation.
  • Autonomous Manufacturing Cell: Watch autonomous mobile robots (AMRs), collaborative robots (cobots), and humanoid robots collaborate in real time to run a laser engraving production line all orchestrated using AWS.
  • Physical AI Station: Learn how AWS helps manufacturers enable Physical AI deployments across a five-pillar process by providing unified, scalable edge-to-cloud solutions to accelerate synthetic data generation, distributed model training, photorealistic simulation, fleet deployment, and intelligent agentic task execution for physical robots and smart manufacturing systems.

New this year, the Learn from Amazon exhibit gives visitors an inside look at how AWS powers Amazon’s own fulfillment and logistics operations. Additional kiosks throughout the booth spotlight Amazon Bedrock AgentCore, Amazon Nova Forge, Amazon Quick, and AWS Transform, as well as highlighting agentic AI solutions for supply chain optimization, data exploration, OT modernization, embedded software development, and smart machines.

AWS will be joined by 24 sponsoring partners, including Platinum sponsors QAD Redzone, Siemens, and Zoomlion. Our Manufacturing and Industrial Partner Network gives customers unmatched expertise and choice at every step of their cloud journey. Explore the partner kiosks to discover collaborative solutions built on AWS for a wide range of manufacturing use cases. Also, learn about the AWS Business Outcomes Xcelerator (BOX) program, where AWS and AWS Partners work together to deliver solutions to modernize operations, optimize production processes, and drive business growth.

Rounding out the booth experience, AWS will host 50+ in-booth theater sessions featuring AWS experts, partners, and customers sharing real-world stories. Sessions will span topics from Physical AI on the factory floor to agentic supply chain solutions and intelligent data foundations. Check out the AWS theatre session schedule to plan your week.

How AWS Powers Industrial AI

AWS provides a comprehensive set of services and solutions for industrial companies, giving manufacturers the tools they need to move from pilot to production with AI. At Hannover Messe 2026, explore how AWS addresses the most critical challenges in industrial transformation:

Physical AI & Autonomous Manufacturing: The factory floor is changing fast. Physical AI enables robots, cobots, and autonomous systems to perceive, reason, and act in the physical world. AWS provides the flexible edge-to-cloud infrastructure to deploy these solutions at scale. From simulation and model training to real-time inference at the edge, AWS is helping bring Physical AI to manufacturing. See it in action at the Autonomous Manufacturing Cell.

Agentic AI for Supply Chain: Supply chains are complex and dynamic, making reactive decision-making difficult. AWS helps manufacturers deploy agentic AI solutions that autonomously optimize planning, anticipate disruptions, and accelerate decisions powered by industrial-grade infrastructure. Visit the Supply Chain kiosk to learn more about what’s possible with Amazon Bedrock AgentCore.

Intelligent Data Foundations & Digital Thread: Disconnected, siloed data remains one of the biggest barriers to industrial AI adoption. AWS helps manufacturers build a unified data foundation, including queryable knowledge graphs and product digital thread solutions, that connects information across the entire product lifecycle, from design through production to service. This foundation is what makes deploying generative AI, agentic AI, and Physical AI at scale possible. Explore this further in the Engineering & Development area of the booth.

Edge-to-Cloud Connectivity: Connecting factory floor assets to the cloud shouldn’t require ripping out existing infrastructure. AWS IoT SiteWise Edge supports native industrial protocols for 250+ devices, enabling seamless data collection, contextualization, and analysis across manufacturing operations. Stop by the Smart Manufacturing area of the booth to see edge-to-cloud connectivity solutions.

Operational Resiliency & Data Sovereignty: Manufacturers operating across borders need confidence that their data is secure, compliant, and resilient — no matter where they operate. AWS offers purpose-built solutions for operational resiliency and data sovereignty, including European Sovereign Cloud, to help manufacturers meet regulatory requirements without slowing innovation. Come by our European Sovereign Cloud display in the booth to learn more.

Plan Your Visit

As you plan your Hannover Messe 2026 schedule, be sure to check out the AWS booth in Hall 15, Booth D76 to see the latest industrial innovations in cloud technology. Experience the AI-Powered Product Journey, meet with AWS experts, take a guided booth tour, or catch a theater session to learn more about how AWS is helping manufacturers accelerate industrial AI transformation.

Contact your AWS representative to schedule a meeting ahead of the show. For the latest updates, visit the Hannover Messe 2026 event page and follow AWS for Manufacturing on LinkedIn.

Emily O'Kelly

Emily O'Kelly

Emily is an Industry Product Marketing Manager at AWS. She specializes in driving innovation and digital transformation in the industrial and manufacturing sector. Emily thrives on creating impactful moments that help drive industry transformation, through clear and differentiated messaging, crafting compelling use cases, and working collaboratively to position services and features. Emily holds an Industrial and Systems Engineering degree from the University of Rhode Island and an MBA from Southern New Hampshire University.