AWS for Industries
Tag: B2C
How to Build a Successful Direct-to-Consumer Strategy with Infosys Equinox and AWS
Global ecommerce sales are expected to grow to $4.2 trillion this year, and the direct-to-customer (DTC) segment is expected to grow by 19.2% in 2021. Given this trend, most consumer-packaged goods (CPG) companies are shifting to digital commerce in order to retain their customer base and capture additional market share. Moreover, consumer shopping habits have […]
Join the First AWS EMEA Retail Symposium Online: What to Expect
Across AWS EMEA, retailers have always adapted to shifting consumer trends and buying behaviours, but the global COVID-19 pandemic upended the industry and changed the retail landscape in unprecedented ways. In order to tackle these new disruptions, EMEA retailers are rapidly innovating to continue providing the best customer experiences as they look toward a future […]
Seven Ways to Improve the Customer Path to Purchase Journey
Customer journeys have become a hot topic in recent years as retailers and brands try to better understand and enhance customer experiences. While this topic has been at the forefront of business-to-consumer (B2C) companies for many years, it’s becoming more and more important for traditional business-to-business (B2B) companies, like CPG brands—especially since many CPGs are […]