Tag: Backend Retail

In our previous post How to Integrate Your Headless Commerce Retail Store With Commercetools—Part 1, we walked you through the process to integrate an ecommerce store front end with a backend retail microservice from the commercetools solution using commercetools’s APIs. Built in the Amazon Web Services (AWS) cloud, commercetools provides a set of flexible REST […]

In recent years, many retailers have adopted new, modern ecommerce strategies as a point of differentiation by creating unique shopping experiences that reduce friction and increase customer engagement. Headless commerce is one approach that has gained a lot of traction because the storefront technology is decoupled from the backend commerce functionality. With headless commerce, you […]