AWS for Industries

Category: Amazon Personalize

girl at shopping

Why Retailers Need a CDP to Power Their Customer 360 Strategy

With so many options to browse and discover products, consumers don’t shop linearly. Instead, they use many different, disparate channels along their shopping journey to discover and research products—from social media and websites, to email campaigns and targeted ads, as well as actually shopping in a brick-and-mortar store. Unfortunately, this disjointed approach obscures the shopper’s […]

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Woman ordering groceries online for home delivery

How a Grocer Can Deliver Personalized Experiences with Recipes

The grocery market was significantly disrupted by the COVID pandemic. Consumers shifted toward online shopping and home deliveries. For example, in 2020 the online share of total grocery in the UK exceeded pre-COVID forecasts for 2024, reaching 8.8% in 2020. International markets experienced similar growth. As restrictions are gradually lifted, some consumer trends are here […]

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DTC Launchpad provides all the solutions and processes CPGs need to implement a cohesive, streamlined DTC sales strategy and drive a high customer lifetime value

The Path to Direct-to-Consumer Sales for CPGs

As the pandemic quickly shifted the shopping habits of consumers around the world, many consumer packaged goods (CPG) companies have been eyeing an opportunity to expand into direct-to-consumer (DTC) sales as a way to grow market share, build their brands, test new products, and get closer to consumers. As this Forbes article notes, with double-digit […]

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Retail Partner Conversation - Peak - Thumbnail

Retail Partner Conversations: How Innovative Retailers Are Embracing AI-based Decision Making with Peak

As retailers around the world are experiencing unprecedented disruption, industry leaders are demonstrating resilience, tenacity, and a capacity for innovation. We’ve embarked on a series of conversations with executives from AWS Retail Competency Partners to showcase their leadership and innovation in challenging times. In the latest installment of our AWS Retail Competency Partner Conversations blog […]

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Digital Commerce Overview

How to Implement a Digital Commerce Strategy in Retail

We all witnessed and probably personally experienced the massive shift to online ordering as the COVID-19 pandemic set in. Despite the shift and somewhat surprisingly, 80% of sales still involve physical stores. As ecommerce continues to mature and consumers become more digitally savvy, these trends have emerged: Online sales continue to soar, with a 42% […]

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Five Ways Retailers Can Transform Customer Experience with Smart Store Technologies

Five Ways Retailers Can Transform Customer Experience with Smart Store Technologies

Whether you’re buying online or in a physical store, shopping should be easy, simple, and enjoyable. In the customer’s mind, the retailer or brand is one entity, regardless of the sales channel. For this reason, customers expect their journey to fluidly shift between digital and physical touchpoints with the same conveniences in store as online. […]

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A How-to Guide for Deploying Amazon Interactive Video Service and Amazon Personalize in Retail

The ever-increasing popularity of live streaming is opening up new opportunities for online customer interactions. With live streaming providing engaging content, it can facilitate the flow of customers into online shopping, joining the shopping experience with other forms of online engagement. Personalized recommendations also allow online stores to pick the right products at the right […]

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Adaptive Analytics in Retail: Influencing Shopper Behaviors and Engagement

No retailer would ever question the importance of data in daily operations. The evolution of operational data in retail decision making—from batch reporting to decision support to business intelligence systems—has been quite profound. Today, adaptive analytic platforms are driving industry innovation so retailers can: Detect critical business signals. Derive the current meaning and predictive insights […]

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Using AI/ML to Transform Your Retail Demand Planning

I was on a panel last year hosted by AWS Partners Rackspace and retailers Sainsbury’s and Sofology. The final question was, “What are you going to do for the first time in 2021?” As I pondered the question, I thought about what AWS retail customers should do for the first time in 2021. My response […]

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Personalization: How to gain deeper insights and boost sales

No one predicted the COVID-19 pandemic. With stay-at-home mandates and social distancing, people are not going to retail stores as often. Instead, they are buying online, and as a result, consumers are putting a great deal more thought and deliberation into their purchase decisions. Typically, whether consumers are venturing out to a retail store or […]

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