Category: Kinesis Data Streams

One of the biggest challenges faced by online retailers is shopping cart abandonment, where customers add items to their shopping carts but ultimately leave the website without making a purchase. To overcome this hurdle and optimize sales opportunities, businesses must prioritize the implementation of efficient customer notification and insight strategies. These strategies play a vital […]

Clickstream data refers to the collection of digital interactions that occur between a user and a website or mobile application. Capturing and creating usable insights from user data in real-time can be challenging. Amazon Web Services (AWS) serverless services can help by providing a scalable architecture to seamlessly capture, process, visualize and load clickstream data […]

In today’s competitive world, customer obsession isn’t an option, it’s an imperative. Mastering customer obsession starts with data—demographics, psychographics, transactions, purchase records, support cases, product usage, shopping habits, content preferences, and more. According to Gartner report, less than 10% of companies have a 360-view of the consumer. Not because they don’t try, but because it […]

The retail industry has changed dramatically over the last couple of decades. From small shops to large retail chains of stores. The rise of ecommerce, use of digital promotions and targeted marketing are just some examples where technology has contributed to the immense growth of the market. From personalized customer experiences to sustainability the field […]

Communications service providers (CSPs) often manage millions of customer premises equipment devices (CPEs) to provide services to their customers. These devices come in different types depending on the underlying communications technologies. Cable modems and xDSL modems, set-top boxes, and wireless routers are some examples of equipment types we see in customer environments. To manage those […]

With so many options to browse and discover products, consumers don’t shop linearly. Instead, they use many different, disparate channels along their shopping journey to discover and research products—from social media and websites, to email campaigns and targeted ads, as well as actually shopping in a brick-and-mortar store. Unfortunately, this disjointed approach obscures the shopper’s […]

In part one of this series of blog posts, Why CPGs and Logistics Vendors Need a Fleet Management Data Lake, we explained why CPGs and logistics vendors need a data lake for transportation and fleet management. To quickly recap, a data lake is an ideal way to store, manage, and analyze transportation and fleet data […]

As the retail industry tackles dramatic shifts in shopper behavior, broad changes in product assortments, and huge growth in digital orders, innovative merchants are responding to these market shifts with laser-focused, technology-driven customer experience initiatives. We wholeheartedly applaud these efforts. But it’s not enough. Retailers must also focus on back-office store operations to increase automation, […]

No retailer would ever question the importance of data in daily operations. The evolution of operational data in retail decision making—from batch reporting to decision support to business intelligence systems—has been quite profound. Today, adaptive analytic platforms are driving industry innovation so retailers can: Detect critical business signals. Derive the current meaning and predictive insights […]