AWS for Industries

Category: Amazon Rekognition

Watch the re:Invent 2020 Sessions for the Advertising and Marketing Technology Industry

We were lucky to share some amazing customer stories at re:Invent 2020 focused on the advertising and marketing technology industry. With all of the announcements and keynotes, you’d be forgiven for not having time to watch each industry-specific session. That’s why we’ve compiled all of the sessions specific to advertising and marketing technology for you […]

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Using Machine Learning for Programmatic Product Placement in TV Advertising

TripleLift is a technology company rooted at the intersection of creative and media. The company’s real-time advertising platform inserts products and brands natively into media across desktop, mobile, TV, and streaming video. Research shows that native advertising that matches the look and feel of media experiences drives improved consumer recollection and impact. For example, product […]

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AWS re:Invent 2020 – Power and Utilities Industry Guide

AWS re:Invent routinely fills several Las Vegas venues with standing-room only crowds, but we are bringing it to you with an all-virtual and free event this year. This year’s conference is gearing up to be our biggest yet and we have an exciting program planned for the Power & Utilities industry with five keynotes, 18 […]

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Liveness Detection to Improve Fraud Prevention in Financial Institutions with Amazon Rekognition

Facial recognition is one of the common forms of biometrics employed across industries for fraud prevention. Fundamentally, facial recognition uses algorithms to distinguish an individual user’s unique features from those of similar faces in a “gallery” lineup. Facial biometrics are increasingly popular with financial institutions that are trying to balance between enhanced fraud prevention and a high-quality user experience. […]

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Improving fraud prevention in financial institutions by building a liveness detection architecture

Facial recognition is an important tool for identifying a person. Facial recognition systems are already popular worldwide and are used to prevent fraud, particularly in financial institutions such as banks and insurance companies. Although facial recognition systems are relatively new, counterfeiters have already developed ways to bypass them including impersonation, or with the use of […]

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Planning for recovery: 5 trends to watch in travel and hospitality’s new normal

Previously, we have discussed how organizations have been stabilizing operations by aggressively optimizing costs, leveraging technology to support remote working, contact centers and ensuring both workforces and customers are safe. This is a complex and involved situation: ensuring maintaining a viable business, whilst balancing people and services, especially without a clear view of how and […]

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Challenging times begets innovation for travel and hospitality companies

It’s been said that challenges shouldn’t paralyze you but help discover who you are. We’ve seen time and again how immense challenges bring about incredible innovation. That is especially true today. Around the globe, travel and hospitality companies are taking advantage of the flexibility of the AWS Cloud to innovate quickly and meet the needs […]

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Learning from the frontlines of travel and hospitality

There are only three measurements that tell you nearly everything you need to know about your organisation’s overall performance: employee engagement, customer satisfaction, and cash flow. – Jack Welch Imagine having access to detailed, insightful, and ongoing feedback from your most frequent technology product users, culminating in an increase in your profitability. Would you refuse? […]

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AWS re:Invent 2019: Key announcements for the Advertising and Marketing Industry

With more than 77 new service launches and other announcements, AWS re:Invent left a lot to digest—even for teams inside AWS! We’ve developed this guide to ensure customers in the advertising and marketing industry know the most relevant news from this year’s event. Of the many announcements, three stood out as game-changers for advertising and […]

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