Tag: customer churn

While industries are recovering from the disruptions created by the COVID-19 pandemic, consumer packaged goods (CPGs) continue to deal with major challenges like inflation, changing consumer preferences, and fluctuations in the oil and energy markets. A recently published McKinsey study shows that, during the COVID-19 pandemic, 75 percent of US consumers switched brands or stores […]

Customer churn is a growing concern for many companies—and not without merit. During the pandemic, 75% of US consumers switched brands or stores, and 60% of them plan to incorporate new buying patterns and habits post-COVID. In other words, 45% of consumers shifted their brand choices over the long term. But customer churn is hardly […]