AWS for Industries

Tag: customer retention strategies

stock image customer churn

Using Amazon Athena and Amazon SageMaker for Improved Customer Churn Analysis

Customer churn is a growing concern for many companies—and not without merit. During the pandemic, 75% of US consumers switched brands or stores, and 60% of them plan to incorporate new buying patterns and habits post-COVID. In other words, 45% of consumers shifted their brand choices over the long term. But customer churn is hardly […]