AWS for Industries

Tag: digital advertising

How GumGum provides sub-10 ms contextual data for real-time digital ad bidding with AWS Outposts

Overview GumGum is a global digital advertising platform that specializes in contextual marketing, facilitating advertisers in marketing ads based on digital media content. GumGum offers Verity, which uses in-house computer vision (CV) and natural-language processing (NLP) models to scan images, audio, text, and videos across webpages, social media, over-the-top (OTT) video, and connected TV (CTV), […]

How Storygize and Sharethrough are using AWS PrivateLink to reduce costs and increase revenue

In this blog, we will walk you through how Amazon Web Services (AWS) ad tech customers Storygize and Sharethrough used AWS PrivateLink, which establishes connectivity between virtual private clouds (VPCs) and AWS services without exposing data to the internet, to improve security, reduce networking costs, and increase revenue. Storygize is a demand-side platform (DSP), which […]