Tag: direct to consumer

Customer churn is a growing concern for many companies—and not without merit. During the pandemic, 75% of US consumers switched brands or stores, and 60% of them plan to incorporate new buying patterns and habits post-COVID. In other words, 45% of consumers shifted their brand choices over the long term. But customer churn is hardly […]

The COVID-19 pandemic created unprecedented disruption, and in a matter of days, our world turned upside down. As shelter-in-place lockdowns, mask mandates, and social distancing rules took hold, new patterns of shopping quickly emerged. Arguably, no other industry felt the dramatic impact of the pandemic more than consumer packaged goods (CPG). However, leaders are forging […]