Tag: DTC

If any company can bring delight to millions of retailers and consumers all over the world, that company would be Anheuser-Busch InBev (AB InBev), the world’s largest brewer. Working hand-in-hand since 2016 with VTEX, a leading enterprise digital commerce platform that runs on Amazon Web Services (AWS), AB InBev has launched state-of-the-art ecommerce technologies for […]

Global ecommerce sales are expected to grow to $4.2 trillion this year, and the direct-to-customer (DTC) segment is expected to grow by 19.2% in 2021. Given this trend, most consumer-packaged goods (CPG) companies are shifting to digital commerce in order to retain their customer base and capture additional market share. Moreover, consumer shopping habits have […]

You’ve probably heard of the old adage “The consumer is boss.” It was coined in a Fortune magazine article written 10 years ago by A.G. Lafley, Procter & Gamble’s legendary CEO. Although the world has changed a lot since then, Lafley’s words ring just as true today. The consumer still runs the show in a […]

Customer churn is a growing concern for many companies—and not without merit. During the pandemic, 75% of US consumers switched brands or stores, and 60% of them plan to incorporate new buying patterns and habits post-COVID. In other words, 45% of consumers shifted their brand choices over the long term. But customer churn is hardly […]

Customer journeys have become a hot topic in recent years as retailers and brands try to better understand and enhance customer experiences. While this topic has been at the forefront of business-to-consumer (B2C) companies for many years, it’s becoming more and more important for traditional business-to-business (B2B) companies, like CPG brands—especially since many CPGs are […]

Demand disruption has been a huge challenge for consumer packaged goods (CPG) supply chain management in 2020, and it will continue to be a big issue going forward. As we discussed in an earlier blog post, Data-driven Demand Planning: Managing Disruption in CPG with ML and Demand Sensing, one part of solving supply-chain demand disruption […]

The COVID-19 pandemic created unprecedented disruption. In a matter of days, our world turned upside down. As shelter-in-place lockdowns, mask mandates, and social distancing rules took hold, new patterns of consumption quickly emerged. Arguably, no industry felt the pandemic’s dramatic impact more than consumer packaged goods (CPG). However, leaders are forging ahead with resilience, tenacity, […]