AWS for Industries

Tag: Interactivity

Home Shopping Europe builds new live commerce app HSE HELLO with Amazon IVS

The drive to build interactive experiences for its customers runs in the DNA of Home Shopping Europe GmbH (HSE). From HSE’s origins as the first German teleshopping channel, the live commerce company is reimagining customer engagement. Television, online, and mobile shopping solutions on HSE—which offers clothing, jewelry, cosmetics, home goods, and other items—generate more than […]