AWS for Industries

Category: Amazon Interactive Video Service

live commerce

Brands Supersize Sales With eStreamly Shoppable Videos Powered by Amazon IVS

Ecommerce is on track to make up nearly 25 percent of global total retail sales by 2025, with US ecommerce sales alone expected to top $1 trillion for the first time. However, new opportunities have brought new competition and motivated merchants to differentiate their shopping experiences to better inspire purchases. Taking a cue from Asia, […]

Read More

Building and Scaling Commerce Live Streams

Retail has greatly transformed over the last few years, as more commerce happens online and influencers play a growing role in driving product affinity. In Asia, live stream commerce is revealing massive revenue opportunities, with retailers generating billions of dollars in minutes. Accordingly, McKinsey estimates that live stream commerce sales could account for as much […]

Read More
AWS Summit London - Thumbnail

Know Before You Go: Retail Attendee Guide for AWS Summit London 2022

After two long years, we’re excited to welcome our customers back to AWS Summit London, an in-person event packed with brand new and exclusive content, sessions, demos, and activities. To help you navigate the event, we’ve assembled this guide to share our recommendations. Based on our extensive experience working with retail customers, these will help […]

Read More

A How-to Guide for Deploying Amazon Interactive Video Service and Amazon Personalize in Retail

The ever-increasing popularity of live streaming is opening up new opportunities for online customer interactions. With live streaming providing engaging content, it can facilitate the flow of customers into online shopping, joining the shopping experience with other forms of online engagement. Personalized recommendations also allow online stores to pick the right products at the right […]

Read More

Livestream Shopping: How to Deliver Ecommerce with Personality

Recently, more than 37 million shoppers logged on to watch Viya, an online sales sensation, sell everything from cosmetics, appliances, and clothing to cars and houses. That’s more people than watched the Game of Thrones finale. If you’ve never heard of Viya, the 34-year-old host of her own livestream show, then you likely don’t live […]

Read More