Category: Amazon Interactive Video Service

The retail landscape in China has undergone significant changes due to the rise of ecommerce and the increasing popularity of social media platforms. According to Harvard Business Review, online sales in China “have grown about 25% in each of the past seven years and reached about $1.9 trillion in 2020.” As a result, traditional brick-and-mortar […]

Shoppable video startup uses managed live streaming service for stability at scale Consumer behaviors and expectations have fundamentally changed. In response, retailers are using breakthrough technologies like live stream video to better connect with customers and transform the way that shoppers engage with their favorite brands. When implemented well, these videos can also be monetized, […]

Attending NRF 2023: Retail’s Big Show? Be sure to check out Amazon IVS at AWS Booth 6138 Retail customers are evolving, engaging with retailers when, where, and how they want, whether it be in stores, on the web, or on mobile or social channels. In response to this evolution, retailers are building first-class shopping experiences […]

The drive to build interactive experiences for its customers runs in the DNA of Home Shopping Europe GmbH (HSE). From HSE’s origins as the first German teleshopping channel, the live commerce company is reimagining customer engagement. Television, online, and mobile shopping solutions on HSE—which offers clothing, jewelry, cosmetics, home goods, and other items—generate more than […]

Future-proofing digital commerce strategies and reaching customers worldwide across multiple media channels are key priorities for continued growth in retail. Enterprise digital commerce solutions offered by an AWS Retail Competency Partner VTEX are streamlining the process for brands and retailers, helping them to deliver and manage complete experiences for a range of transactional models. One […]

Scalable live commerce solution supports Natura and other major Brazilian companies  Established at the height of the COVID-19 pandemic, live interactive streaming platform StreamShop now helps some of the largest companies in Brazil to connect with consumers through high-quality, low-latency live commerce streams. The company’s customizable offering helps brands to easily integrate shoppable live video […]

Ecommerce is on track to make up nearly 25 percent of global total retail sales by 2025, with US ecommerce sales alone expected to top $1 trillion for the first time. However, new opportunities have brought new competition and motivated merchants to differentiate their shopping experiences to better inspire purchases. Taking a cue from Asia, […]

Retail has greatly transformed over the last few years, as more commerce happens online and influencers play a growing role in driving product affinity. In Asia, live stream commerce is revealing massive revenue opportunities, with retailers generating billions of dollars in minutes. Accordingly, McKinsey estimates that live stream commerce sales could account for as much […]

After two long years, we’re excited to welcome our customers back to AWS Summit London, an in-person event packed with brand new and exclusive content, sessions, demos, and activities. To help you navigate the event, we’ve assembled this guide to share our recommendations. Based on our extensive experience working with retail customers, these will help […]

The ever-increasing popularity of live streaming is opening up new opportunities for online customer interactions. With live streaming providing engaging content, it can facilitate the flow of customers into online shopping, joining the shopping experience with other forms of online engagement. Personalized recommendations also allow online stores to pick the right products at the right […]