Author: Raechel Frick

This post explores the Real-Time Race Track (RTRT), an interactive experience built using Amazon Nova in Amazon Bedrock, that lets fans design, customize, and share their own racing circuits. We highlight how generative AI capabilities come together to deliver strategic racing insights such as pit timing and tire choices, and interactive features like an AI voice assistant and a retro-style racing poster.

Built using Amazon Nova in Amazon Bedrock, The Fragrance Lab represents a comprehensive end-to-end application that illustrates the transformative power of generative AI in retail, consumer goods, advertising, and marketing. In this post, we explore the development of The Fragrance Lab. Our vision was to craft a unique blend of physical and digital experiences that would celebrate creativity, advertising, and consumer goods while capturing the spirit of the French Riviera.