AWS Messaging Blog

Jenn Steele

Author: Jenn Steele

Email Best Practices from AOL (Guest Post)

Today, we are thrilled to present a guest post from one of our friends at AOL. James LaPlaine is the Vice President of Technology Operations at AOL, overseeing AOL’s global data centers, networks, systems, and consumer facing applications. You can read more about James’ thoughts on topics in Technology &  Leadership on his blog: http://mentaleffort.wordpress.com […]

4 Tips to Help You Send Higher Quality Email

Navigating the minefield of spam filters and deliverability concerns can seem pretty difficult when you’re just trying to put together an email to send out to your list.  To try to make it easier, we’ve put together a few tips that we hope will help you elevate your email quality. When you’re composing email to […]

5 Ways to Decrease Your Bounce Rate

One of our recent posts talked about what bounces are and mentioned that a good hard bounce rate is usually less than 5%. In this post, you’ll learn five strategies that will help you achieve a low bounce rate. Don’t buy or rent mailing lists. The folks who are trying to sell or rent the […]

Email Definitions: Bounces

A key concept in email is that of a bounce. A bounce is usually an indication that the message you sent was rejected by the intended recipient’s email infrastructure and may not have reached the recipient. Hard and Soft Bounces A hard bounce indicates a persistent delivery failure (e.g., mailbox does not exist). In other […]

4 Ways to Improve Email Quality from Social Sharing Sites

If you run a social sharing site (or any site that allows your users to share their content or invite friends), you know that you might run into all sorts of email quality problems. Users put in old or fake email addresses causing your bounce rate to spike, or the friends that your users are […]

Domain and Email Address Verification in Amazon SES

07/03/17 Update: You can now verify as many as 10,000 identities per AWS account. See this forum announcement for details. As you may have read in Jeff Barr’s blog post on the main AWS Blog, Amazon Simple Email Service (Amazon SES) launched domain verification today. We wanted to dig deeper into the whys and whats […]

Welcome to the Amazon Simple Email Service Blog!

Welcome to our blog; we’re glad to see you! Here on the Amazon Simple Email Service (Amazon SES) blog, we’ll be chatting about all sorts of things: Email sending best practices Amazon SES product announcements How to use Amazon SES – including code samples Tips and tricks for all things email …and anything else you’d […]