Author: Jenn Steele

To run a successful email program, you must be aware of a few topics that can affect your delivery and ultimately your impact on email recipients. You might send email for a variety of reasons, including enhancing an existing relationship with a customer, marketing new products and offers, educating a group of people sharing a […]

Today, we are thrilled to present a guest post from one of our friends at AOL. James LaPlaine is the Vice President of Technology Operations at AOL, overseeing AOL’s global data centers, networks, systems, and consumer facing applications. You can read more about James’ thoughts on topics in Technology &  Leadership on his blog: http://mentaleffort.wordpress.com […]

On July 24th we presented a webinar on managing your feedback with Amazon SES.  In case you missed it, here’s the recording.

Navigating the minefield of spam filters and deliverability concerns can seem pretty difficult when you’re just trying to put together an email to send out to your list.  To try to make it easier, we’ve put together a few tips that we hope will help you elevate your email quality. When you’re composing email to […]

A few weeks ago, we did a webinar on using domain verification with Amazon SES. Check it out and let us know what you think!

One of our recent posts talked about what bounces are and mentioned that a good hard bounce rate is usually less than 5%. In this post, you’ll learn five strategies that will help you achieve a low bounce rate. Don’t buy or rent mailing lists. The folks who are trying to sell or rent the […]

Today, we wanted to address something that we’re seeing a lot of questions about on our forums – the “Address Blacklisted” Error. Occasionally, as you send via Amazon SES, you will have your message rejected with an “Address Blacklisted” error. The error you have run into is not a type of enforcement on your account […]

A key concept in email is that of a bounce. A bounce is usually an indication that the message you sent was rejected by the intended recipient’s email infrastructure and may not have reached the recipient. Hard and Soft Bounces A hard bounce indicates a persistent delivery failure (e.g., mailbox does not exist). In other […]

If you run a social sharing site (or any site that allows your users to share their content or invite friends), you know that you might run into all sorts of email quality problems. Users put in old or fake email addresses causing your bounce rate to spike, or the friends that your users are […]

07/03/17 Update: You can now verify as many as 10,000 identities per AWS account. See this forum announcement for details. As you may have read in Jeff Barr’s blog post on the main AWS Blog, Amazon Simple Email Service (Amazon SES) launched domain verification today. We wanted to dig deeper into the whys and whats […]