Your guide to AWS Communication Developer Services (CDS) at re:Invent 2022

AWS Communication Developer Services  has an exciting lineup at re:Invent this year, with 12 sessions spanning communication solutions through Amazon Pinpoint, Amazon Simple Email Service, and Amazon Chime SDK. With breakouts, workshops, and an in-person customer reception, there will be something for everyone. Here is a detailed guide to help you build your agenda and get the most our of your re:Invent 2022 experience.

In addition to AWS executive keynotes, like Adam Selipsky’s on Tuesday morning, there are several session you don’t want to miss:

Topic – CPaaS and AWS Communication Services

Improving multichannel communications (BIZ201) – Breakout session
Wednesday November 30, 11:30 PM – 12:30 PM PDT
Your communication strategy directly impacts customer satisfaction, revenue, growth, and retention. This session covers how the customer communication landscape is changing and how you can shift your product strategies to impact business outcomes. Learn how AWS Communication Developer Services (CDS) improve customer communication through CPaaS channels like email, SMS, push notifications, telephony, audio, and video. Explore how building a multichannel architecture can shift user habits and increase satisfaction. This session is tailored for chief marketing officers, chief product officers, chief innovation officers, marketing technologists, and communication builders.
Speaker: Siddhartha Rao, GM, Amazon Chime SDK, Amazon Web Services

Topic – Email (Amazon Simple Email Service)

Improve email inbox deliverability with innovation from Amazon SES (BIZ306) – Chalk Talk
Wednesday, November 30, 4:00 – 5:00 PM PDT
This chalk talk demonstrates how to improve email deliverability, leading to increased email ROI. Learn how to build new features in Amazon SES that increase deliverability through system and configuration suggestions, and then automatically implement those changes for more seamless sending. This chalk talk is designed for email data engineers, marketing operations professionals, and marketing engineers.

Topic – Messaging and Orchestration through SMS, Push, In App (Amazon Pinpoint)

Successfully engage customers using Amazon Pinpoint’s SMS channel (BIZ301) – Chalk Talk
Monday, November 28, 1:00 – 2:00 PM PDT
Developing or upgrading an SMS program can be challenging for any enterprise undergoing digital transformation. In this chalk talk, Amazon Pinpoint experts demonstrate how to build a two-way SMS solution and how to monitor global message deliverability. This talk is designed for communication builders, marketing technologists, and IT decision-makers.

Integrate AI and ML into customer engagement (BIZ309) – Chalk Talk
Thursday, December 1, 3:30 – 4:30 PM PDT
In this chalk talk, learn how to use Amazon Lex AI and Amazon Personalize ML to create two-way engagements with customers in Amazon Pinpoint. Amazon Pinpoint is an omni-channel messaging platform on AWS, supporting SMS, push notifications, email, voice, and custom channels. Follow along as Amazon Pinpoint specialists walk through sample architecture and code that uses Amazon Lex AI chatbots to check order status, share updates via the customer’s preferred channel, and personalize responses to the customer, taking customer engagement to the next level.

Topic – Voice and Video (Amazon Chime SDK)

Use AI to live transcribe and translate multiparty video calls – Workshop
Thursday, December 1, 2:00 – 4:00 PM PDT
Harness the power of real-time transcription in web-based voice or video calls through the Amazon Chime SDK. Join this interactive workshop to learn how to build transcription and translation into multiparty video calls requiring additional compliance and language accessibility, such as telehealth appointments, government services, parent-teacher interactions, or financial services. Experts guide attendees in a hands-on demo that combines the power of Amazon Chime SDK, Amazon Transcribe, and Amazon Translate into one simple interface. This workshop is designed for communication developers. You must bring your laptop to participate.

We look forward to seeing you at re:Invent!