AWS Public Sector Blog
Author: Abhijit Das
Abhijit serves as CTO of The Coupon Bureau, engineering the GS1-8112 digital-coupon rail as mission-critical infrastructure for North American retail. Trusted by national CPGs and major retailers—including Fortune 100 companies—the platform delivers end-to-end offer execution in under 100 ms. He leads a secure, multi-region, event-driven stack on AWS that bridges POS and shopper ecosystems at the market’s trust boundary. This directly benefits price-sensitive consumers by making legitimate savings instant, reliable, and universally accessible at checkout.
How The Coupon Bureau built a real-time universal digital coupon platform on AWS
The Coupon Bureau (TCB) is modernizing how coupons work in the US with the first universal digital coupon standard: AI (8112). To make this possible, TCB needed to build a system that could support billions of coupon transactions in real time, integrate seamlessly with hundreds of providers and retailers, and deliver mission-critical reliability. By using AWS services, TCB designed a cloud-based architecture that processes high-volume events, delivers real-time webhook notifications, provides data recovery during outages, and scales seamlessly as adoption grows.