AWS Public Sector Blog
Author: Lena Niebling
Lena is the public sector marketing lead for AWS in Germany, Switzerland, and Austria. She owns marketing campaigns and activities for government, healthcare, and education organizations, with a focus on sovereignty and data protection. With extensive experience in B2B marketing, Lena brings expertise in driving lead generation and stakeholder management across diverse channels. She takes a customer-obsessed approach to creating event strategies that maximize engagement between customers, partners, and AWS experts, while showcasing innovative solutions through strategic positioning and thought leadership.
Digital sovereignty to take center stage: What to expect at AWS Summit Hamburg 2025
Digital sovereignty has become a cornerstone of Europe’s technological future, and the AWS Hamburg Summit—taking place on June 5 2025 at Hamburg Messe—will showcase innovation in this critical space. As organizations across Europe navigate increasingly complex regulatory requirements and data protection needs, AWS is proud to present our most comprehensive exploration of digital sovereignty solutions yet, headlined by the soon-to-be-launched AWS European Sovereign Cloud.
AWS at GITEX Europe 2025: Driving Europe’s AI and digital transformation
AWS is heading to Berlin for GITEX Europe 2025 on May 21-23. GITEX Europe is Europe’s premier technology event, attracting more than 60,000 professionals and 2,500 exhibitors from over 100 countries. Read this blog to learn more.