Category: AWS Marketplace

It is said that a picture is worth a thousand words – and, according to Forrester Research, a minute of video may be worth 1.8 million words. For businesses ranging from ecommerce to social media, visual content is worth more than the amount of words that it conveys: it is an opportunity to build customer engagement, increase trust and safety, enhance personalization, and glean actionable insights based on content engagement. Coactive helps data practitioners derive rapid insights from unstructured data at scale and with minimal supervision. Accessible by user interface or APIs, the platform’s capabilities range from intelligent search to production analytics that use the full power of SQL.

Drawing from his experience at three software startups that partnered with AWS Marketplace over the last decade, Ahana Co-founder and CEO Steven Mih has put together some best practices to help make your AWS Marketplace listings successful. To illustrate the point, he’ll use examples here at Ahana, who offers a managed service for Presto in AWS.

Amazon supports startups through a number of programs like AWS Activate, Amazon Launchpad, and Handmade, designed to boost the go-to-market efforts of entrepreneurs. Today, we’ve added the AWS Marketplace for Startups program to these, helping launch an ancillary channel for EMEA-based startups interested in building sustainable revenue streams.