AWS Startups Blog

ReCactus Founder and CEO Bernard Tan on the future of engagement advertising

It’s safe to say that Gen Y and Gen Z are intimately more connected to their peers—and social influencers—than previous generations and are less connected to cold advertising. “Advertising that just pops up? They don’t watch it,” says ReCactus CEO and Founder Bernard Tan. “That’s why peer-to-peer promotion has become so prevalent in the last few years, especially with this growth of influencer platforms.”

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Venture Garden Group’s Nichole Yembra on Why Investors Should Bank on Female Founders

Nichole Onome Yembra is the CFO of the Lagos, Nigeria-based Venture Garden Group and the managing partner for Greenhouse Capital, VGG’s investment arm. She’s also the founder of Greenhouse Lab, Nigeria’s first female-focused tech accelerator. Yembra says she founded the Lab after looking across VGG’s portfolio and realizing that that few of their investments had female co-founders.

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How Anapi Is Pushing Insurance into the Future

To reinvent insurance for the age of digital, George Kesselman founded Anapi, which provides a set of API-first technology tools that function behind the scenes of any digital platform to seamlessly bring in relevant protection for their customers. Anapi’s guiding belief is that uncertainties and resulting consumer worries if left unchecked quickly become painful growth blockers for a digital business.

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Engineering the Future of 5G: Advice to Leaders on Solving Challenges of Emerging Tech

If you talk to the Big Network providers—the AT&Ts, Verizons, and Vodaphones of the world—you might think that 5G was already here, or at the very least, right around the corner. On the other hand, if you talk to your average mobile RF Front-End (RFFE) engineer, he or she might tell you that 5G is a few years away. Why the discrepancy?

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How AWS Startups in Africa Are Solving Emerging Market Challenges

This past September, AWS Global Startup Evangelist Mackenzie Kosut visited South Africa to learn how African Startups are solving regional entrepreneurial challenges. These include an unstable Internet, low bank penetration, limited smartphone availability, lack of access to education, informal to formal transportation, legacy insurance options, and even mailing logistics in areas with no established postal systems.

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Using the Cloud to Secure the Cloud: Moving From a Network-Centric to a Cloud-First Approach

Most security solutions used by enterprises today emphasize a traditional network approach. Today’s modern organizations prize agility and transformation as underlying principles of their IT infrastructures. These enterprises that use the cloud to drive an innovative, agile business and technology agenda must adopt a security strategy that uses cloud principles to address cloud issues.

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