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- 2026 China Amazon Web Services for Software Companies Forum & Marketplace Conference
2026 China Amazon Web Services for Software Companies Forum & Marketplace Conference
Location
Hilton Shenzhen Shekou Nanhai, ChinaDate
October 13 - 14, 2026About the Event
Marketplace — Buy Globally, Sell Globally
AWS Marketplace reaches 190+ countries, connecting 330,000 active enterprise buyers with 3 million software products. It allows Chinese software companies to sell globally by one click — and allows China-to-Global enterprises procure software, data, and services in a fast and compliant way. Agentic AI is rewriting the rules — how software is built and purchased. The frontier software companies are already on Marketplace, scaling globally.
October 13–14, Shenzhen — the 2026 AWS Software Companies Forum & Marketplace Conference brings together software leaders, Marketplace sellers, and enterprise buyers to explore Agentic AI-powered software innovation, global go-to-market strategy, and the future of software procurement.
Why Attend?
190+ countries, 330,000 active users
Unlock the global software market and connect with genuine procurement needs.
100 global software sellers offer exclusive discount
See solutions live, apply event special discount and free trials, and try before you buy.
600+ global software leaders, 2 days peer exchange
Connect with customers, partners, and growth resources — master new paths in Agentic AI, global procurement, and business growth.
10+ Startups with Live demos
Be the first to witness the next generation of disruptive tech.
Who Should Attend?
Join the Software Companies Forum to explore practical approaches for building, operating, and continuously extending the value of Agentic AI software, as well as global GTM practices.
Help make your software more discoverable to potential enterprise buyers in more than 190 countries and regions. Learn practical approaches to listing, trials, quotes, and buyer engagement that support global expansion.
Simplify global software procurement, compliance, and cost management — all in one place. Meet leading software providers, unlock exclusive offers, share best practices with buyers and sellers, and find the right global procurement path for your business.
Speakers
More speakers coming soon
Rob Chu
Vice President, Amazon & Co-Managing Director APJCAmazon Web Services
Dr. Werner Vogels
Vice President & Chief Technology OfficerAmazon.com
Cathy Lonergan
Vice President, Global Strategic Customer and Partner MarketingAmazon Web Services
Mona Chada
Director, WW Infrastructure Partner COE Technology Amazon Web Services
Erik Chen
General Manager, Solutions ArchitectureAmazon Web Services
Chris So
General Manager, Partner, Startup Programs and Hong Kong BusinessAmazon Web Services
Alfonso Zhang
General Manager, ISV & StartupsAmazon Web Services
George Maroulakos
Worldwide Leader,Amazon Web Services Marketplace Center of Excellence, Buyer Experiences
Michael Levy
Senior Manager, AWS MarketplaceAmazon Web Services
Phillip Simpson
Strategic Initiatives Leader, AWS Technology PartnershipsAmazon Web Services
Lewis Howarth
Senior Manager, Scale Adoption MP COEAmazon Web Services
Zhu Jing
Head of Strategic Partnerships, Security & DevOpsAmazon Web Services
Matt Baker
Head of Amazon Web ServicesMarketplace & Scale Marketing
Sai Chundi
Senior Product Manager,Amazon Web Services Marketplace
What to Expect
Opening Keynotes
Amazon Web Services global executives and industry leaders take the stage to share insights on Agentic AI adoption, global procurement governance, and scaling growth through Marketplace.
Strategic Roundtable
The Strategic Roundtable is a deep-dive discussion session. Procurement and business decision makers share insights with industry peers and experts on AI-driven efficiency, compliance, and cost transparency in global procurement.
Breakout Sessions
From Product Innovation to Global GrowthFocused on Agentic AI-powered software development, Marketplace commercialization, and global expansion — helping ISVs and sellers build the full path from R&D to deal closure and from listing to scalable growth.
Expo
An immersive demo zone showcasing Agentic AI solutions for real enterprise challenges.
Workshops & Ask an Expert
A hands-on workshop where sellers work through the Marketplace listing process step by step — from readiness checks to go-live actions — with direct guidance from Marketplace experts.
Buyer–Seller 1:1 Meet
Talk procurement needs directly, access free trials and event-special offers, and explore partnership opportunities.
Agenda
Day 1
|
Time
|
Topic
|
|---|---|
|
09:30 – 12:00
|
Amazon Web Services for Software Companies Forum — Keynote Agentic AI: From Innovation to Business Value |
|
12:00 – 12:45
|
Special Moment: Dr. Werner Vogels |
|
13:30 – 15:00
|
China Marketplace Buyer Conference — Keynote Global Enterprise Procurement & Software Adoption |
|
15:30 - 17:30
|
Expo Featuring Agentic AI solutions Strategic Roundtable Rethinking Global Procurement Governance — how AI is driving efficiency, strengthening compliance, and bringing cost transparency to cross-border procurement. |
|
15:30 – 18:00
|
2026 Startup Road to re:Invent Selected AI-native startups demo live products on stage — from intelligent agents and content generation to enterprise automation and developer tools. Every project redefines what AI can do for business. Winners earn a direct pass to re:Invent. After the pitches, connect face-to-face with industry mentors and turn inspiration into your action. |
|
15:30 – 18:30
|
Buyer–Seller 1:1 Meet Talk procurement needs directly, apply event-special offers |
Day 2
|
Time
|
Topic
|
|---|---|
|
09:30 – 12:00
|
China Marketplace Seller Conference — Keynote From Commercialization to Global Expansion |
|
13:30 – 16:00
|
Breakout Sessions Build & Sell — Marketplace Commercialization in Practice Market & Scale — Marketplace Global Expansion |
|
13:30 – 16:00
|
Ask an Expert Face-to-face discuss with Marketplace experts. |