Third-party data solutions for Advertising & Marketing
Find, subscribe to, and use third-party datasets to help you to help you enrich customer profiles, personalize experiences, and optimize marketing campaigns that grow your business with AWS Data Exchange.
Easy-to-source Advertising & Marketing third-party data
Optimize marketing campaigns, improve digital strategies, and personalize audiences that grow your business with AWS Data Exchange. Gain valuable insights and construct predictive models to anticipate customer needs and preferences using AWS Data Exchange’s catalog of marketing database, analytics, and machine learning datasets.
Explore Advertising & Marketing use cases with AWS Data Exchange
Advertising & Marketing advantages with AWS Data Exchange
Build your enterprise data strategy and improve marketing segmentation to enhance customer experience and maximize campaign effectiveness.
Use a wide variety of AWS analytics and machine learning insights so you can deploy predictive models and gain a 360-degree view into your customers’ needs and preferences.
Personalize experiences with robust audience datasets that help you expand your reach, provide more personalized experiences, and grow your business.
Popular Advertising & Marketing datasets
Optimize Digital Campaigns
Localize Search for Mobile
Advertising & Marketing customer success stories
Build a deeper engagement with end users and create customer-centric experiences.
Nextdoor leveraged third-party location data to better understand the behaviors and usage patterns of their end users.
- Built new in-app features and functionalities based on point-of-interest data from Foursquare.
- Prioritized target customers and optimized user experiences.
Three pain points its users have with business development: lack of prospect customers, outdated prospect customer data, and difficulty integrating data into existing systems.
Sourcing Foursquare Points-of-Interests (POI) data enabled users to build filtered prospect views and visualize data on a geo-map.
- Access the latest POI data automatically so users can prospect customers without having to integrate manually with a CRM.
- Improve quality of prospective targets with filtered views.
- Save costs with private product offers.