Skip to main content

AWS Sports

Missing alt text value

AWS Live with the PGA TOUR®

Powered by AWS Machine Learning to create a better experience for fans, players, and teams.

AI’s Role in the Future of Sports & Business

CBS golf broadcaster Amanda Balionis sits down with Rick Anderson, PGA TOUR Chief Commercial Officer, and Kristin Shaff, AWS Director of Strategic Partnerships, to discuss how AI is transforming business and sports. Scott Gutterman, SVP of Digital & Broadcast Media, then shares how the PGA TOUR is using technology to elevate fan experiences and drive its digital evolution.

See how AWS powers the PGA TOUR

AWS LIVE: A New Era of Golf (36:26)

Are the players up to the TOURCast Challenge? (3:55)

Beneath the Green, Round 1 | TOURCast (4:09)

Beneath the Green with Mel Reid, Round 2 (3:48)

Generative AI transforms the PGA Tour

Discover more about how PGA TOUR uses Generative AI to provide fans with insights, predictive analytics, and immersive experiences – all while securing intellectual property.

Learn more
SILVIS, ILLINOIS - JULY 04: Sam Ryder of the United States plays a shot on the first hole during the second round of the John Deere Classic 2025 at TPC Deere Run on July 04, 2025 in Silvis, Illinois. (Photo by David Berding/Getty Images)

AWS and The First Tee

Learn how AWS supports The First Tee as a trustee, helping advance national initiatives and local chapters focused on teen retention, recruitment, and STEM education.

Hear from a First Tee alum

Learn how AWS AI powers the PGA TOUR


Meet the PGA TOUR’s virtual assistant

Aerial view of a golf course featuring greens, sand bunkers, a pond, and surrounding grass. See how a generative AI assistant built on AWS helps fans get instant answers and deeper context on the game. Learn more


Automating play-by-play with Amazon Bedrock

A golfer's gloved hand placing a golf ball on a tee at sunrise, with a golf club nearby. Discover how the PGA TOUR uses Amazon Bedrock to generate real-time commentary and enrich the broadcast experience. Learn more

Explore our sports partners

NFL on AWS

Missing alt text value Leveling up game-day with AI-powered models Learn more

F1 on AWS

Missing alt text value Enjoy F1 through the power of machine learning Learn more

NBA on AWS

Missing alt text value Discover how Generative AI provides fans with predictive analytics Learn more

Bundesliga on AWS

Missing alt text value Leveling up insights on with Machine Learning the field Learn more

Did you find what you were looking for today?

Let us know so we can improve the quality of the content on our pages