Create a system of action for your customer data
Transform your customer experience with Amazon Connect unified customer data. Our comprehensive data foundation consolidates fragmented information from 75+ systems of record into real-time, unified customer profiles. Through AI-powered data matching and enrichment, create a single source of truth that enables both human and AI agents to deliver personalized, contextual service experiences. Move beyond traditional data silos to power intelligent routing, real-time recommendations, and cross-channel optimization. These native capabilities help organizations evolve from reactive support to proactive, personalized customer experiences that drive satisfaction and revenue.
Turn disparate data into action
Intelligent Data Unification
Leverage industry-leading data matching powered by generative AI to consolidate fragmented customer data. Amazon Connect creates a comprehensive, real-time single source of truth without complex development or configuration. Transform how you manage customer data with differentiated matching capabilities that go beyond traditional solutions, enabling you to unify customer information across your enterprise systems of record.
Dynamic Data Enrichment
Enrich customer profiles with real-time interaction signals and create dynamic segments across all touchpoints. Calculate attributes and combine Amazon Connect engagement metrics with profile data to segment customers based on behavior, preferences, and journey stage. Watch your customer insights evolve automatically as new interactions occur—all without complex data analysis or manual configuration.
Broad Customer Activation
Use your unified customer data to enable intelligent routing, personalized agent experiences, and targeted outbound campaigns directly within Amazon Connect. Additionally, extend the value of your unified customer data by activating segments through preferred marketing and advertising platforms. Create audience segments once and drive consistent experiences across all customer touchpoints—from real-time service interactions to broader marketing initiatives.
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