IMAGINE: Nonprofit conference

Presented by Amazon Web Services (AWS), IMAGINE: Nonprofit brings together nonprofit leaders, purpose-focused technologists, and impact innovators to discuss how technology can help drive a positive impact for both people and planet.
This event combined inspirational thought leadership sessions, mission-specific roundtables, and networking opportunities for technology-curious impact makers.
H I G H L I G H T S
What to expect at IMAGINE: Nonprofit



F E A T U R E D S P E A K E R S
Keynote

Chelsea Clinton, DPhil, MPH
Vice Chair, Clinton Foundation & Clinton Health Access Initiative
As vice chair of the Clinton Foundation & Clinton Health Access Initiative, Chelsea Clinton works alongside the Foundation’s leadership and partners to improve lives and inspire emerging leaders across the United States and around the world. This includes the Foundation’s early child initiative Too Small to Fail, which supports families with the resources they need to promote early brain and language development; and the Clinton Global Initiative University (CGI U), a global program that empowers student leaders to turn their ideas into action. A longtime public health advocate, Chelsea also serves as vice chair of the Clinton Health Access Initiative and uses her platform to increase awareness around issues such as vaccine hesitancy, childhood obesity, and health equity.
As vice chair of the Clinton Foundation & Clinton Health Access Initiative, Chelsea Clinton works alongside the Foundation’s leadership and partners to improve lives and inspire emerging leaders across the United States and around the world. This includes the Foundation’s early child initiative Too Small to Fail, which supports families with the resources they need to promote early brain and language development; and the Clinton Global Initiative University (CGI U), a global program that empowers student leaders to turn their ideas into action. A longtime public health advocate, Chelsea also serves as vice chair of the Clinton Health Access Initiative and uses her platform to increase awareness around issues such as vaccine hesitancy, childhood obesity, and health equity.

Allyson Fryhoff
Managing Director of Nonprofit and Nonprofit Health, AWS
Allyson leads the team inspiring nonprofit organizations to accelerate their digital transformation, mission outcomes and positive impact in the world through cloud technology. In addition to her extensive technology background, Allyson also brings social sector experience as a former teacher and working with individuals with disabilities.
Previously, Ms. Fryhoff held executive leadership positions with Salesforce.org as SVP of strategic engagement and innovation and CRO for nonprofit and education. She was the leader of platform go-to-market including, Force.com, Heroku, Communities and IoT, and helped to grow that business into a billion-dollar cloud. Prior to Salesforce, Ms. Fryhoff held sales and management positions at Oracle, Digital Equipment Corporation and Control Data Corp. Allyson spent 15 years at Oracle in a variety of product and sales leadership roles. Among her many accomplishments, Allyson led the launch of Exadata, Oracle’s next generation engineered system.
Allyson leads the team inspiring nonprofit organizations to accelerate their digital transformation, mission outcomes and positive impact in the world through cloud technology. In addition to her extensive technology background, Allyson also brings social sector experience as a former teacher and working with individuals with disabilities.
Previously, Ms. Fryhoff held executive leadership positions with Salesforce.org as SVP of strategic engagement and innovation and CRO for nonprofit and education. She was the leader of platform go-to-market including, Force.com, Heroku, Communities and IoT, and helped to grow that business into a billion-dollar cloud. Prior to Salesforce, Ms. Fryhoff held sales and management positions at Oracle, Digital Equipment Corporation and Control Data Corp. Allyson spent 15 years at Oracle in a variety of product and sales leadership roles. Among her many accomplishments, Allyson led the launch of Exadata, Oracle’s next generation engineered system.

Francessca Vasquez
Vice President of Technology and Customer Solutions, Worldwide Commercial Sales, AWS
Francessca Vasquez is the Vice President of Technology and Customer Solutions for Amazon Web Services (AWS). She is responsible for Technology Architecture, Enterprise Modernization & Migration, Innovation Engineering, and Workforce Diversity Equity & Inclusion across the Worldwide Commercial Organization. She and her team support global startups, digital native companies, Independent Software Vendors, Small Midsize Businesses, and Enterprises. Her team helps customers enable digital transformation, deliver new customer experiences, and drive business innovation outcomes. Her organization focuses on prescriptive solution guidance across 200+ full featured AWS services and solutions such as business continuity, compute, storage, databases, cloud operations, artificial intelligence and machine learning, security, people transformation, and management governance.
Francessca Vasquez is the Vice President of Technology and Customer Solutions for Amazon Web Services (AWS). She is responsible for Technology Architecture, Enterprise Modernization & Migration, Innovation Engineering, and Workforce Diversity Equity & Inclusion across the Worldwide Commercial Organization. She and her team support global startups, digital native companies, Independent Software Vendors, Small Midsize Businesses, and Enterprises. Her team helps customers enable digital transformation, deliver new customer experiences, and drive business innovation outcomes. Her organization focuses on prescriptive solution guidance across 200+ full featured AWS services and solutions such as business continuity, compute, storage, databases, cloud operations, artificial intelligence and machine learning, security, people transformation, and management governance.
O N D E M A N D
2023 IMAGINE: Nonprofit leadership voices

Chelsea Clinton, DPhil, MPH
Vice Chair, Clinton Foundation & Clinton Health Access Initiative
As vice chair of the Clinton Foundation & Clinton Health Access Initiative, Chelsea Clinton works alongside the Foundation’s leadership and partners to improve lives and inspire emerging leaders across the United States and around the world. This includes the Foundation’s early child initiative Too Small to Fail, which supports families with the resources they need to promote early brain and language development; and the Clinton Global Initiative University (CGI U), a global program that empowers student leaders to turn their ideas into action. A longtime public health advocate, Chelsea also serves as vice chair of the Clinton Health Access Initiative and uses her platform to increase awareness around issues such as vaccine hesitancy, childhood obesity, and health equity.
As vice chair of the Clinton Foundation & Clinton Health Access Initiative, Chelsea Clinton works alongside the Foundation’s leadership and partners to improve lives and inspire emerging leaders across the United States and around the world. This includes the Foundation’s early child initiative Too Small to Fail, which supports families with the resources they need to promote early brain and language development; and the Clinton Global Initiative University (CGI U), a global program that empowers student leaders to turn their ideas into action. A longtime public health advocate, Chelsea also serves as vice chair of the Clinton Health Access Initiative and uses her platform to increase awareness around issues such as vaccine hesitancy, childhood obesity, and health equity.

Allyson Fryhoff
Managing Director of Nonprofit and Nonprofit Health, AWS
Allyson leads the team inspiring nonprofit organizations to accelerate their digital transformation, mission outcomes and positive impact in the world through cloud technology. In addition to her extensive technology background, Allyson also brings social sector experience as a former teacher and working with individuals with disabilities.
Previously, Ms. Fryhoff held executive leadership positions with Salesforce.org as SVP of strategic engagement and innovation and CRO for nonprofit and education. She was the leader of platform go-to-market including, Force.com, Heroku, Communities and IoT, and helped to grow that business into a billion-dollar cloud. Prior to Salesforce, Ms. Fryhoff held sales and management positions at Oracle, Digital Equipment Corporation and Control Data Corp. Allyson spent 15 years at Oracle in a variety of product and sales leadership roles. Among her many accomplishments, Allyson led the launch of Exadata, Oracle’s next generation engineered system.
Allyson leads the team inspiring nonprofit organizations to accelerate their digital transformation, mission outcomes and positive impact in the world through cloud technology. In addition to her extensive technology background, Allyson also brings social sector experience as a former teacher and working with individuals with disabilities.
Previously, Ms. Fryhoff held executive leadership positions with Salesforce.org as SVP of strategic engagement and innovation and CRO for nonprofit and education. She was the leader of platform go-to-market including, Force.com, Heroku, Communities and IoT, and helped to grow that business into a billion-dollar cloud. Prior to Salesforce, Ms. Fryhoff held sales and management positions at Oracle, Digital Equipment Corporation and Control Data Corp. Allyson spent 15 years at Oracle in a variety of product and sales leadership roles. Among her many accomplishments, Allyson led the launch of Exadata, Oracle’s next generation engineered system.

Francessca Vasquez
Vice President of Technology and Customer Solutions, Worldwide Commercial Sales, AWS
Francessca Vasquez is the Vice President of Technology and Customer Solutions for Amazon Web Services (AWS). She is responsible for Technology Architecture, Enterprise Modernization & Migration, Innovation Engineering, and Workforce Diversity Equity & Inclusion across the Worldwide Commercial Organization. She and her team support global startups, digital native companies, Independent Software Vendors, Small Midsize Businesses, and Enterprises. Her team helps customers enable digital transformation, deliver new customer experiences, and drive business innovation outcomes. Her organization focuses on prescriptive solution guidance across 200+ full featured AWS services and solutions such as business continuity, compute, storage, databases, cloud operations, artificial intelligence and machine learning, security, people transformation, and management governance.
Francessca Vasquez is the Vice President of Technology and Customer Solutions for Amazon Web Services (AWS). She is responsible for Technology Architecture, Enterprise Modernization & Migration, Innovation Engineering, and Workforce Diversity Equity & Inclusion across the Worldwide Commercial Organization. She and her team support global startups, digital native companies, Independent Software Vendors, Small Midsize Businesses, and Enterprises. Her team helps customers enable digital transformation, deliver new customer experiences, and drive business innovation outcomes. Her organization focuses on prescriptive solution guidance across 200+ full featured AWS services and solutions such as business continuity, compute, storage, databases, cloud operations, artificial intelligence and machine learning, security, people transformation, and management governance.

Jean Accius
President & CEO
Creating Healthier Communities

Tamrah Barber
Orals Coach & Public Speaking Coach
AWS

Sterrin Bird
Senior Director, Nonprofit Industry Advisor
Salesforce.Org

Yelak Biru
CEO
International Myeloma Foundation

Marcus Bullock
CEO
Flikshop

Nathan Chappell
VP
DonorSearch

Ruth Dearnley OBE
CEO
Stop the Traffik

Chris Ford
CEO
Stop Soldier Suicide

Alan Gordon
Head of Business Intelligence, Data Analytics & Integrations
Save the Children

Rich Hua
Worldwide Head of EPIC Leadership & Chief EQ Evangelist
AWS

Angelo Marcotullio
CIO
Center for Internet Security

Indu Navar
Founder & CEO
EverythingALS

Mike Norton
VP Cloud Services & Operations
PBS

Ira Rubenstein
Chief Digital and Marketing Officer
PBS

Samir Shah
VP Software Engineering
AARP

Janet P. Szlyk, Ph.D.
President & CEO
The Chicago Lighthouse

Jon Thompson
Associate VP, Philanthropic Strategy & Technology
Children's Hospital of Philadelphia

Julian Thompson
Director of Strategy
United Negro College Fund

Chris Zganjar
Natural Climate Solutions Information Specialist
The Nature Conservancy

Mark Zimring
Large Scale Fisheries Director
The Nature Conservancy
A G E N D A
Event sessions
INSPIRE SESSIONS
With the cloud, nonprofits can increase their speed of innovation, take calculated risks, and improve operations with the ultimate goal of increasing their impact and improving the human experience. In this keynote, hear from AWS and nonprofit leaders on how they’ve adopted cloud with purpose and unlocked new opportunities to serve local—and global— communities. Speakers will address top of mind themes for nonprofit leaders such as leading through change, developing solutions that scale, and inspiring actions that matter. From feeding the world’s children to breaking ground in brain science to decarcerating America, organizations of all sizes are embracing technology to build the future we all imagine. Leave with inspiration on how you can drive change, too.
AWS Keynote | Allyson Fryhoff, Managing Director of Nonprofit and Nonprofit Health, AWS
Get creative: Drive digital transformation with data-driven prototyping | Alan Gordon, Head of Business Intelligence, Data Analytics & Integrations, Save the Children
Leveraging tech and AI to decarcerate America | Marcus Bullock, CEO, Flikshop
The cost of inaction: Build collective purpose and collective responsibility | Jean Accius, President & CEO, Creating Healthier Communities
Fireside chat with Chelsea Clinton | Chelsea Clinton, DPhil, MPH, Vice Chair, Clinton Foundation & Clinton Health Initiative and Francessca Vasquez, Vice President of Technology and Customer Solutions, AWS
UNIFY SESSIONS
A key building block in a successful and sustainable digital transformation is the ability to unify not only the valuable data your nonprofit posses, but also the people, processes, and technologies that make up your nonprofit’s operations. In this block, find out what this means in practice, and how you can make it happen for your organization. Explore unification through the lens of nonprofit leaders in a number of ways—from harnessing big data to improve lifesaving interventions, redefining remote work for legacy organizations, aligning siloed teams, and more.
Predictive and proactive: Build a life-saving data model | Chris Ford, CEO, Stop Soldier Suicide
Fuel your digital journey with data | Yelak Biru, CEO, International Myeloma Foundation and Sterrin Bird, Senior Director, Nonprofit Industry Advisor, Salesforce.Org
Better together: Bridge the gap from care to cure with open innovation innovation | Indu Navar, Founder and CEO, EverythingALS
Beyond technology: Iterate for cloud-powered digital transformation | Ira Rubenstein, Chief Digital and Marketing Officer and Mike Norton, VP, Cloud Services and Operations, PBS
Steer a legacy organization through challenging times | Janet P. Szlyk, PhD, President and CEO, The Chicago Lighthouse
ENGAGE SESSIONS
Nonprofits use technology to forge critical connections. And the cloud can help you better engage with your constituents, supporters, and beneficiaries. Learn how leading organizations are collaborating across the globe to deliver research and recommendations for sustainability, safety, and security. Hear how organizations are engaging people at all levels to create an innovative and equitable educational experience, and how nonprofits are leveraging technology to communicate with donors in more personal and impactful ways.
Leverage technology to maximize inclusion | Julian Thompson, Director of Strategy, United Negro College Fund
Drive bold innovations at the edge | Mark Zimring, Large Scale Fisheries Director and Chris Zganjar, Natural Climate Solutions Information Specialist, The Nature Conservancy
Security at scale: Apply a defense-in-depth strategy to the cloud | Angelo Marcotullio, Chief Information Officer, Center for Internet Security
Predict gratitude to boost fundraising | Nathan Chappell, SVP, DonorSearch AI and Jon Thompson, Associate Vice President, Philanthropic Strategy & Technology, Children's Hospital of Philadelphia
Unleash your nonprofit and activate your mission | Tamrah Barber, Orals Coach and Public Speaking Coach, AWS
ACTIVATE SESSIONS
Nonprofit leaders face relentless expectations to innovate. As organizations turn to the cloud to adapt legacy services to meet the needs of the digital era, learn more about their real-world, people-centric approaches. Whether its cultivating the right mindset to rallying supporters to building sustainable systems, activating impact begins with taking the first step.
Empower the collective | Ruth Dearnley OBE, CEO, Stop the Traffik
The risk of not taking risk | Samir Shah, VP Software Engineering, AARP
Confident data-driven action | Ryan Fetterman, Security Strategist, Splunk
The innovator’s mindset: Build emotional intelligence for innovation | Rich Hua, Worldwide Head of EPIC Leadership and Chief EQ Evangelist, AWS
H I G H L E V E L A G E N D A
Event overview
T U E S D A Y | M A R C H 1 4
*Agenda is subject to change. Full session details will be available in early 2023.
F I N D O U T M O R E
Frequently asked questions (FAQs)
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Where and when will the IMAGINE: Nonprofit conference take place?
The in-person event will take place at Capital Turnaround in the Navy Yard, located at 700 M St SE, Washington, DC 20003 on Tuesday, March 14, 2023.
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Who should attend?
Nonprofit leaders, technologists, and innovators across mission-driven organizations who are interested in learning more about how technology can transform the fundraiser, volunteer, and beneficiary experience.
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Why should I attend?
AWS has an entire team dedicated to helping nonprofits succeed. The event taps into their wealth of expertise and showcases ways to leverage the programs and resources available to build and scale quickly with Amazon and AWS.
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Is there a cost to attend?
No. Registration and attendance is no cost for this event.
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How can I contact the IMAGINE: Nonprofit conference planning team?
Contact us at imagine-nonprofit@amazon.com.
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Where and when is badge pickup?
Badge pickup will be at the venue, Capital Turnaround, on the day before, March 13, from 3:00 PM - 5:00 PM EST, and on the day-of, March 14, starting at 8:00 AM. Please arrive with the unique registration QR code you received in your confirmation email when you first registered. Address is: 770 M St SE, Washington, DC 20003
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How do you get to the venue?
Metro Access
Take the Green Line to Navy Yard-Ballpark and walk 10 minutes east on M Street. Or, take the Blue, Orange, or Silver Lines to the Eastern Market station and walk 11 minutes south along 7th Street.There are also several bus stops close to the venue.
Driving
Address for mapping on your phone: 700 M St SE, Washington, DC 20003
Capital Turnaround is located at 700 M St SE (entrance on 7th St) at the intersection of Capitol Hill, the Navy Yard, and the Capitol Riverfront neighborhoods.
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Where do you park?
Valet parking will not be provided. Several different parking garage options are nearby. There is a paid parking lot on 7th Street across from the front door as well as two other paid parking lots at 401 M Street SE and 8th Street SE (between I Street & Virginia Avenue) 2 blocks south.
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If I can’t make it, will be conference be live streamed?
The conference will not be live streamed. But, we will record the sessions and offer it on-demand after the event in later March.
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Is there a hashtag for the event to share with my network?
Yes, please use #IMAGINEnonprofit.
Watch IMAGINE: Nonprofit on-demand
Explore 19 live sessions from the 2023 IMAGINE: Nonprofit conference.
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