AWS at IBC 2026
September 11-14, 2026 | RAI Convention Center | Amsterdam, Netherlands
Create. Connect. Captivate.
From the football pitch to the newsroom, AWS is empowering companies to move beyond the boundaries of traditional workflows, engage audiences wherever they are, and deliver more unique and personal experiences across multiple platforms. At IBC 2026, AWS is demonstrating how media and entertainment companies are using AWS's purpose-built cloud and agentic AI services to create content at scale with AI, connect global teams through seamless cloud-native workflows, and captivate audiences with deeply personalized, data-driven experiences.
Visit the AWS booth in Hall 5 for immersive demonstrations, explore the new Amazon on AWS Entertainment Loft, meet the next generation of M&E startups at the AWS Startup Booth in Hall 14, and attend one of our many sessions at the AWS Theater in the booth and Content Everywhere stage.
Demonstrations that deliver
Visit the AWS booth in Hall 5 (Booth 5.C90) and experience demos organized across four areas: Content Creation, Media Lifecycle Management, Multiplatform Distribution, and Revenue Generation. Each area showcases how AWS cloud and agentic AI services are solving the most pressing challenges across the media supply chain - from compressing production timelines with AI-powered creative tools to enabling personalized multiplatform distribution.
Don't miss the Microdrama Studio activation where you become the star of your own AI-generated short film. You’ll watch your clip get transformed for multi-platform delivery in real time and see the full content-to-consumer journey come to life.
Additionally, talk to our experts in the Builder Zone with service teams covering AWS Elemental Media Services, Amazon CloudFront, Storage on AWS, AWS Unified Operations for Media, and Amazon Leo, and over in the Partner Zone meet with one of our AWS systems integrators (SIs) who are ready to help you move from discovery to implementation today.
Amazon Entertainment Loft
Want to see how Amazon businesses use AWS services? Explore the Amazon Entertainment Loft on the 2nd floor atrium in Hall 4. Walk through three distinct spaces and experience how Prime Video, Amazon MGM Studios, Amazon Luna, and Twitch are all built on AWS. Experience demos including NBA on Prime Video, AI-powered sports intelligence, Prime Video streaming innovations, Luna cloud gaming, and the new Twitch Playable Ads that let viewers instantly play a live game demo directly from an ad, with no download required.
Location: Hall 4, Level 2 Atrium
AWS Sessions
AWS Startup Booth
For the first time at IBC, AWS has a large presence in the startup area. Head to the AWS Startup Booth in Hall 14 to meet AI startups that are redefining media and entertainment on AWS. From AI-powered content creation to media lifecycle automation and next-gen audience engagement, this is where M&E innovation lives. Building a startup yourself? Stop by to meet our AWS Startup experts, who'll be on hand to share how our programs -including AWS Activate credits, technical mentorship, and go-to-market support - can help your startup scale faster on AWS. We're also co-sponsoring the IBC IGNITE Startup Zone with NVIDIA, where AWS startups will have dedicated pods and sessions.
Location: Hall 14, Booth 14.B30
Watch a session at the AWS Theater
Learn from AWS technical leaders, AWS Partners, and customers during a session at the AWS Theater, located inside the AWS booth. We'll cover key industry topics including agentic AI in media production, content automation, multiplatform distribution, fan engagement, agentic advertising, and more. This year, the AWS Theater features 32 demos and sessions with customers and partners showcasing real-world innovation.
Location: Hall 5, Booth 5.C90
AWS Events
Make the most of your time at IBC 2026:
- AWS BOX Partner Matchmaking Event, Thursday September 10th | 12:00-6:00pm
- Women in Media and technology event, Friday, September 11th | 5:30-7:30 pm
- AI-Powered Creative Workflows on AWS, Saturday, September 12th | 9:30-11:00
- AWS Elemental Networking Reception, Sunday, September 13th | 5:00-6:00 pm in AWS booth
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