Europe, Middle East, and Africa @ AWS re:Invent

EMEA Networking Reception

AWS Global Lounge

Content

• French
  

  GBL217- FR | Scale your clusters for large events while reducing carbon footprint [French]

  Nov. 28 | 12:00 PM - 12:20 PM (PT)
  
  This lightning talk is delivered in French. In the world of sporting events, AWS customers have to deal with major challenges of scale. The underlying infrastructure must make it possible to adapt to rapid changes related to the various actions of a sporting event. During this talk, sports betting company Betclic details the technical challenges that prompted them to develop an automatic scaling schedule for containers and databases. This is part of a strategy to combine service availability, cost control, and carbon footprint reduction.
  
  Speakers: Sébastien Duval, AWS | Guillaume Lannebere, Betclic
  

  GBL204-FR | How AWS supports luxury customer experiences [French]

  Nov. 30 | 12:30 PM - 1:30 PM (PT)
  Mandalay Bay | Level 2 | South | Oceanside D
  
  This session is delivered in French. The luxury industry requires excellence across all facets of customer engagement, especially in the midst of increasing diversification of sales channels, a generation shift toward younger customers, an ever-increasing desire for personalization, and digital experience expectations. In this session, explore how AWS solutions support the industry’s key priorities, including conception and design, craftsmanship, supply chain optimization, and omnichannel experiences. Finally, hear what the future looks like and how AWS will continue to collaborate with the industry to deliver the next customer experiences.
  
  Speaker: Kevin Polossat, AWS
  

• German
  

  GBL201-DE | Generative AI: From individual use to enterprise application [German]

  Nov. 28 | 11:00 AM - 12:00 PM (PT)
  Mandalay Bay | Level 2 | South | Oceanside B
  
  This session is delivered in German. In 2023, generative AI disrupted entire industries around the world. According to a study by McKinsey, expected economic benefit could reach up to $4.4 trillion annually, primarily in the areas of sales, marketing, software engineering, customer operations, and research and development. In this session, dive deep into generative AI use cases and discuss common challenges and solutions. Explore AWS tools that can help you quickly build and maintain enterprise-ready generative AI applications, and learn about country-specific considerations like local language requirements and regulations.
  
  Speakers: Larissa Becka, AWS | Aris Tsakpinis, AWS
  

  GBL301-DE | Application architecture as code [German]

  Nov. 29 | 12:30 PM - 12:50 PM (PT)
  
  This lightning talk is delivered in German. Cloud automation can do more than reduce the toil of provisioning or configuring compute infrastructure. With application-level services that orchestrate, transform, store, and route events, it can also define your application topology. By describing component granularity, dependencies, data and control flow, and degrees of coupling in executable automation code, you can redefine automation from infrastructure as code to architecture as code. This talk takes AWS CDK to the next level and provides a novel take on automation at the intersection of serverless, integration, abstraction, and design patterns, with a special emphasis on the lines, not just the boxes.
  
  Speaker: Gregor Hohpe, AWS
  

• Spanish
  

  GBL214-ES | Integrating generative AI in your apps with Amazon Bedrock [Spanish]

  Nov. 27 | 5:30 PM - 5:50 PM (PT)
  
  This lightning talk is delivered in Spanish. Join this talk to unveil the future of applications with generative AI and see how Amazon Bedrock is changing the game. Discover how this service not only reinvents user experiences and boosts productivity but also can help increase security. Explore architectures, data flows, and security measures, including services like AWS KMS, AWS CloudTrail, and AWS Identity and Access Management (IAM). Don’t miss the opportunity to elevate your understanding of generative AI to new heights, all within a framework of security and scalability.
  
  Speaker: Claudia Izquierdo, AWS
  

  GBL215-ES | Boost your customer service with serverless and generative AI [Spanish]

  Nov. 28 | 4:30 PM - 4:50 PM (PT)
  
  This lightning talk is delivered in Spanish. Discover how social media can be a plentiful source of insights for your brand. In this lightning talk, discover the power of generative language models to analyze real-time interactions. Learn to extract topics, sentiments, locations, and key entities from your customers. It’s not just about reacting to incidents but about proactively offering unparalleled customer service. Don’t miss this unique opportunity to take your brand’s social media monitoring to the next level.
  
  Speaker: David Laredo, AWS
  

  GBL203-ES | Building serverless-first applications with MAPFRE [Spanish]

  Nov. 29 | 2:30 PM - 3:30 PM (PT)
  Venetian | Level 2 | Summit Showroom
  
  This session is delivered in Spanish. In this session, learn what modern, serverless-first applications are and how to implement them with services such as AWS Lambda or AWS Fargate, among others. Find out how MAPFRE has adopted and implemented a serverless strategy that has allowed them to improve their agility and reduce development costs when creating new applications and modernizing existing ones. MAPFRE has accomplished this through a marketplace based on serverless reference architectures that developers can use on demand.
  
  Speakers: Jesús Bernal, AWS | Iñigo Lacave, MAPFRE | Mat Jovanovic, MAPFRE
  

  GBL216-ES | Accelerating circular economies: How AWS makes it possible [Spanish]

  Nov. 30 | 12:30 PM - 12:50 PM (PT)
  
  This lightning talk is delivered in Spanish. AWS helps its customers meet their sustainability commitments. The goal? Develop a new business model. The approach? Collaborate in applying innovation to develop a business idea and putting it into practice with the power of AWS services. This strategy is a reality, and this talk explores best practices and use cases on how AWS is helping its customers transform their businesses.
  
  Speakers: Jesús Guerra, AWS | Aitor Magán, Cepsa