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Partner Summit

20 May 2025 | 12:00 - 18:00 GST | One&Only One Za'abeel, Dubai

Take part in AWS Partner Summit Dubai

At AWS Partner Summit Dubai, you will unlock cloud-powered innovations that can rapidly scale business growth. Join global and local leaders from AWS, industry partners, and the AWS Partner Network (APN) team as we explore how to drive more impactful engagements using AWS.

The agenda will include keynotes, partner panels, breakout sessions, and more. Meet with AWS experts and peers, make new connections within your partner community, and learn how to get the most from AWS Partner Programs.

If you have any questions, or need assistance with accessibility services, please contact us at aws-emea-partnerevents@amazon.com.

Keynote speakers

Tanuja Randery

A person with short black hair wearing gold hoop earrings and a black blazer, set against a gradient purple and pink background. Vice President and Managing Director EMEA, AWS

Julia Chen

A person wearing a black blazer against a gradient purple and pink background. Vice President, Partner Core, AWS Specialists & Partners, AWS

Antonio Alonso Lopez

A person with dark hair against a gradient background of purple and pink. Director EMEA Partner Management, AWS

Agenda

12:00 – 13:00

Lunch & Registration

13:00 – 14:20

Keynote

Speakers:

  • Tanuja Randery, Vice President and Managing Director EMEA, AWS
  • Julia Chen, Vice President, Partner Core, AWS Specialists & Partners, AWS
  • Antonio Alonso Lopez, Director EMEA Partner Management, AWS

Exec Panel:

  • Moderator: Vinod Krishnan, Head of Partner Management MENAT, AWS

14:20 – 15:00

Break

15:00 – 16:40

 Breakout Sessions

15:00 – 15:30 Breakout session 1

TRACK 1 – BUILD & MARKET | Elevate your migration and modernisation with GenAI

As organizations evolve with Generative AI, teams progress from basic adoption to innovation. Instead of spending hours searching migration solutions and documentation, Generative AI helps automate and streamline these tasks, enabling teams to provide value-adding activities like addressing SOW, RFI validation, operation streamlining, migration, strategic planning, and standardization across global teams, while reducing manual effort, improving delivery quality and enhanced innovation in Migration and Modernization practices.

Speakers:

  • Ahmed Omran, Migration&Modernization SA Mgr
  • Aritra Nag, Migration&Modernization SA

TRACK 2 – SELL & GROW | Accelerating Go-To-Market

In this session, you'll learn how to optimize your go-to-market and accelerate your growth with AWS. We'll share key tools and resources to reduce your time-to-market, accelerate your team's upskilling, and maximize your business impact with aim to improve your profitability. We will also hear from our distributor Redington on how they are working to build with AWS.

Speakers:

  • Petar Butorac, Sr Mgr, EMEA SI Scale, AWS
  • Alam Shaikh, AWS Lead for MEA, Redington
  • Abdi Elmi, MEA Distribution Lead, AWS

Agenda

15:30 – 15:35

Break

15:35 – 16:05 Breakout session 2

TRACK 1 – BUILD & MARKET | The good, the bad, and the ugly of AI and cybersecurity

AI in cybersecurity is being leveraged for more effective and responsive decision-making, particularly in bigger networks, with numerous users, and factors. Explore actual use cases across industries, and how ML learns from incident and cyber threat reports to quickly help find, identify, and classify data to reduce cyber risks. Also learn how AWS Partners can build intelligent cyber solutions on AWS.

Speakers:

  • Akram Al Sheikh, EMEA Security PSA
  • Ghandi Nader, EMEA CX PSA

TRACK 2 – SELL & GROW | Maximizing Customer Referrals with AWS Marketplace and AWS Partner Network

Learn how AWS Marketplace helps ISVs acquire new AWS customers with the Partner Matching Engine and Product Led Growth (PLG). We provide best practices, go-to-market support, marketing development funds (MDF), and opportunity to be featured in AWS led marketing campaigns. Helping ISVs build new recurring revenue streams and nurture long-term contracts from self-service subscriptions.

Speakers:

  • Wael Kasrawani, Sr. PSA UAE
  • Kathrin Monika Buhmann, GTM Acceleration Tech Partners

16:05 – 16:10

Break

16:10 – 16:40 Breakout session 3

TRACK 1 – BUILD & MARKET | Accessing Industry LoB with Partner Solutions and GenAI

This session will focus on Industry Line-of-Business and GenAI solutions, and the opportunity for partners to increase visibility of their offerings, as well as develop joint business with AWS. We will share with partners the approach AWS is taking to address key industry use cases, via best in class Partner solutions running on AWS.

Speakers:

  • Baran Karlidag, Sr Mgr, EMEA I&S PSA
  • Francisco Araujo, Sr. Mgr, EMEA Industries

TRACK 2 – SELL & GROW | Maximize Revenue with AWS Marketplace CPPO

AWS Partners will discover the power of AWS's three-way partnership model, where ISVs, Distributors, and Channel Partners collaborate through Channel Partner Private Offers (CPPO) to deliver exceptional value to end customers. Discover how Distributors can fast-track your access to premium ISV solutions while maintaining your pricing autonomy and competitive edge in the marketplace. Join us to unlock new revenue streams, simplify procurement, and learn why successful AWS Partners are leveraging CPPO to accelerate their business growth.

Speakers:

  • Natasha Noble, MENAT MP Specialist
  • Serge Duran, EMEA MP Channel Specialist

16:40 – 18:30

 Networking

Sponsors

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