AWS Partner Summit LATAM 2026

Breakfast

Get Ready – Welcome LATAM Partners

Speaker: Andrés Tahta LATAM Director Partner Sales and Development 

AWS Partners Global Message

Speaker: Ruba Borno VP, AWS Specialist & Partners

Abstract: Ruba Borno, VP Global Specialists and Partners, on the massive partner growth momentum and the strategic direction of the global partner business in the agentic era.

LATAM Business Opportunities and Partner Priorities

Speakers: Paula Bellizia VP, AWS LATAM Commercial Sales; Andrés Tahta Director of LatAm Partner Mgmt

Abstract: Paula Bellizia, VP AGS LATAM, on the imperatives reshaping Latin America's role in the new world — and why customers and partners together are turning this into the most significant opportunity of our era.
Andres Tahta, Managing Director Partner Sales & Development LATAM, unveiling AI-first priorities, migrations at scale, and the unified partner engagement model designed to accelerate growth.

Customer Fireside Chat

Speaker: Chris Sullivan VP AMER Partner Sales & Dev

Abstract: Chris Sullivan and Gabriel Pinheiro (Leve Saúde, CFO), sharing real-world customer transformation and how GenAI solutions are delivering measurable impact with partner support.

Networking Break

GenAI Innovation

Speaker: Rima Olinger Director, GenAI GTM, Amazon Q

Abstract: The GenAI gold rush is over. Customers are no longer asking "What is GenAI?". They're asking "How do we make this work in our business?" With AWS AI now at a $15B+ annual run rate and 70% of GenAI projects never reaching production, the gap between experimentation and real business value is where partners are most needed. This session covers the 2026 inflection point — the year of agents — and provides partners with a concrete action path to close their first GenAI deal within 8 weeks. We'll walk through the AWS AI stack (Bedrock, SageMaker, Amazon Q), new agentic tools (Bedrock Managed Agents, AgentCore, Kiro), real customer examples with measurable ROI, and the partner value proposition that foundation model providers simply cannot replicate.

Area Leaders Panel

Panel Moderator: Maria Isabel Leitão (IBM Global Alliances)

Panelists:

Cleber Pereira de Morais Managing Director, Brazil

Juan Pablo Estebez Managing Director SOLA

Américo de Paula Managing Director NOLA

Ruben Mugartegui Managing Director Mexico

Abstract: Explore which are the opportunities our customers are unlocking in the new world and how AWS Partners across LATAM can become protagonists by building the right capabilities, industry expertise, and scalable solutions to help customers modernize, adopt GenAI, and move toward Agentic AI.

Networking Lunch

Distributors Trivia with Ingram Micro and TD Synnex

Panel Moderator: Gaston Médico Senior Leader, Partner Sales

How Generative AI is accelerating migration and modernization

Speaker: Shashi Prabhakar Director, Partner Solutions Architects Americas

Abstract: Customer's Transformation journey is being rewritten. With 70% of enterprise workloads still on-premises, the opportunity for partners has never been larger — but the consulting and delivery model must fundamentally change. GenAI-powered modernization is already delivering faster timelines with cost reduction and fewer defects. This session introduces the era of agentic modernization — where autonomous AI agents replace linear, manual migration processes with continuous, high-speed transformation engines. With AWS Transform, the first generally available agentic AI service for large-scale migration and modernization (VMware, mainframe, .NET, and custom code), partners will see how the traditional "headcount × hours" model evolves to "speed × accuracy × outcomes".
Key Takeaway: Partners who embrace agentic AI delivery now — building proprietary IP on AWS Transform's composable architecture, moving fast on first engagements this quarter, and connecting migration work to AI-ready outcomes — will establish themselves as the go-to transformation architects for the next decade.

Winning in the Agentic Era: Industry-First & Personal-Led GTM

Speaker: Shahin Rahmani Director, Industry & Solutions Americas

Abstract: In this keynote, Shahin Rahmani will share how AI acceleration validated an industry-first approach and why persona-driven engagement is now essential for reaching C-Suite buyers. The session explores how LATAM partners can align their GTM strategy around industry expertise and executive personas to drive meaningful business outcomes. Featuring partner-led customer case studies, discover a unified market approach that connects partners directly to the priorities of today's CXOs.

AWS Marketplace

Speaker: Karthik Balakrishnan Director, Software Engineering AWS Marketplace

Speaker: Andrés Tahta LATAM Director Partner Sales and Development 

Speaker: Andrés Tahta LATAM Director Partner Sales and Development 

1:1 Meetings and Networking

Cocktail Reception 

Networking Breakfast

Get Ready – Welcome and recap day 1

Speaker: Andrés Tahta LATAM Director Partner Sales and Development 

Analyst Relations Keynote

Speakers: Marcio Tabach ISG Provideres Lens Research Distinguished Analyst; Adriana Frantz ISG Associate Partner and Research Director

Abstract: Scaling Agentic AI in LATAM: the Path to Value - The next wave of growth for AWS partners will come from turning AI into measurable business value. Learn how to align with client priorities, differentiate through specialization, and convert innovation into revenue.

Transforming Partner and Customer Experience with AgenticAI

Speakers: Niraj Nath Director, APN Delivery; Diego Figueyra LATAM AI Leader

• Description: Agentic AI is creating a new growth opportunity for partners across Latin America. In this session, Niraj Nath, Global APN Delivery Director, will explore the market trends shaping this moment, how AWS is responding to help partners accelerate business outcomes, and what is changing across the partner experience as AI becomes a more embedded part of how organizations sell, operate, and deliver value.
  Attendees will hear how AWS is approaching this transformation, learn from early success stories and internal adoption experiences, and gain practical insights on the foundational capabilities required to adopt AI agents effectively. The session will close with a fireside chat between Niraj Nath and Diego Figueyra, LATAM Agentic AI Leader, who will share a regional perspective on customer demand, the path from AI experimentation to business transformation, and actions partners can take now to prepare for the next wave of opportunity.

Networking Break

Industry-Driven Innovation: Solutions for Retail&CPG, Public Sector, FSI - Banking & Insurance, Auto_Manufacturing

• Panel Moderator: Elis de Queiroz Sr Mgr . Industries
• Panelist:
  * Tatiana Orofino Head, FSI GTM - LATAM
  * Enio Da Rocha Principal, BD Retail/CPG LATAM
  * Sandrine Perino WW Partner Lead Mfg & Ind
  * Paulo Cunha Director, Brazil Public Sector

Networking Lunch

Breakout sessions (4 tracks, Session 1)

• Track 1:
  • Title: Regional Strategies for Shared Success (Brazil)
  • Speaker: Cleber Pereira de Morais Managing Director, Brazil
• Track 2:
  • Title: Regional Strategies for Shared Success (SOLA)
  • Speaker: Juan Pablo Estebez Managing Director SOLA
• Track 3:
  • Title: Regional Strategies for Shared Success (NOLA)
  • Speaker: Américo de Paula Managing Director NOLA
• Track 4:
  • Title: Regional Strategies for Shared Success (Mexico)
  • Speaker: Ruben Mugartegui Managing Director Mexico

Breakout session Strategic Migration & Modernization Pathways (4 tracks, Session 2)

• Track 1:
  • Title: AWS Transform: How Agentic AI Is Rewriting the Economics of VMware Migration
  • Speaker: Gabriel Ballesteros Partner Migration Program Lead
  • Description: Broadcom's acquisition of VMware has fundamentally changed the landscape for customers and partners — driving higher costs, restricting partner selling rules, and fragmenting the integrated solutions that made VMware's value proposition compelling. This session will cover three key areas: the VMware market opportunity and its business implications for partners, the evolution of Agentic AI as a transformative force in large-scale workload modernization, and how AWS Transform — the first agentic AI service purpose-built for migration and modernization — automates VMware workload migrations at low cost and at scale. We will also discuss how partners can leverage different incentives to reduce customer costs and accelerate the migration journey.
• Track 2:
  • Title: Unlocking the Agentic Future: How AWS Transform Turns Mainframe Logic into Cloud-Native Intelligence
  • Speaker: Enio Borges Partner Migration Program Lead
  • Description: Boards aren't asking "how do we get off the mainframe?" They're asking "how fast can we make our business ready for AI?" Legacy monoliths aren't just technical debt, they're a barrier to the agentic future. We'll show how AWS Transform, the first agentic AI service for large-scale modernization, reverse-engineers trapped business logic and forward-engineers cloud-native, agent-ready systems. We'll share results from Itaú Unibanco (96% reduction in discovery time, 75% faster migration) and BMW Group (75% faster testing), and cover new investments like MAP for Mainframe to accelerate partner-led transformations across LATAM. This isn't about retiring infrastructure. It's about building the deterministic core for the age of agents.
• Track 3:
  • Title: From Migration to Intelligence: SAP on AWS as the Gateway to Agentic AI
  • Speaker: Florisel Liendo SAP GTM/BD Specialist-LATAM
  • Description: As we approach the end of mainstream maintenance in 2027, SAP customers have no doubt about migrating to the cloud. The question now it's how to extract the most value from their SAP applications, faster, while transforming their organizations into AI-powered autonomous enterprises.
    We'll show how AWS — the only cloud with an exclusive SAP Business Data Cloud (BDC) launch partnership, 76+ BTP services, and Amazon Bedrock integration into SAP's Generative AI Hub — turns every RISE migration into an Agentic AI launchpad. We'll walk through production-ready use cases already in market and new funding programs designed to accelerate every phase of the journey, this isn't about moving workloads. It's about building the intelligent core for the age of autonomous SAP.
• Track 4:
  • Title: The Migration Safety Net: Accelerating SAP RISE on AWS
  • Speaker: Khaliluddin Siddiqui Principal Industry Expert TAM
  • Description: Born from real customer needs and battle-tested across enterprise migrations, AWS Migration Support Service eliminates uncertainty from your SAP RISE journey. Hear the origin story, see how designated engineering expertise keeps migrations on track and incident-free from Day 1 through go-live, and learn why enterprises are choosing this service as their competitive edge for the highest-stakes business decision of the decade.

Breakout session Partner Programs for Accelerating Growth (4 tracks, Session 3)

• Track 1:
  • Title: Managed Service Provider (MSP): Strategic Differentiation for Growth
  • Speaker: Ana Calixto Latam Channel MSP program lead
  • Description:
• Track 2:
  • Title: Co-sell Experience: Transforming Partner Execution with Agentic AI and New Partner Central
  • Speaker: Fabiana Cunha LatAm Partner Funding PM
  • Description: Revenue growth no longer requires proportional headcount, agentic automation enables exponential scaling without linear cost expansion. AWS is executing their own agentic sales transformation, rethinking our end-to-end processes and increasing field productive through an agentic-first process design, and throughout 2026 will make the same capabilities we're developing for our field available to you, our partners, to aid in your own scale and growth. In this session we'll share our playbooks and lessons learned, and dive deep into our agentic roadmap, demoing agents autonomously handle sales, marketing, and technical workflows, from opportunity routing and architecture diagramming to automated ACE sharing, Marketplace listing automation, and real-time collaboration. We'll share how partners can maximize the value of these capabilities by updating their operating models and business process to ensure that all team members across sales, marketing, technical, finance, and procurement roles can access and leverage the insights, recommendations, and automation these agents offer. You'll leave this session with clear next steps on how to kick off your own transformation, covering both operational and technical considerations, along with resources, incentives, and services from AWS integrator partners who can help you accelerate your agentic vision.
• Track 3:
  • Title: Workload Migration Program (WMP): Turning Modernization into a Growth Engine for ISVs
  • Speaker: Yannick Debaupte APN Core Latam lead
  • Description: The ISV and SaaS market in Latin America is growing fast, and the AWS Workload Migration Program (WMP) is helping Independent Software Vendors accelerate end-customer migrations to their SaaS solutions on AWS, driving SaaS adoption across the region. In this session, Yannick will share the latest market data on the ISV and SaaS landscape, provide an overview of WMP's core pillars, Technical Enablement with migration best practices, deal-level credits, and Go-to-Market support, and show how the program is enabling ISVs to close deals and scale their customer base.
•  Track 4:
  • Title: Partner-led Selling Motion: Empowering Partners to Drive New Customer Acquisition and Growth with AWS
  • Speaker: Pedro Carvalho Latam SMB / GF program lead
  • Description: Small and medium businesses represent a significant growth opportunity for AWS Partners, especially as cloud and AI adoption continue to accelerate. This session will explore how the AWS Partner-led Selling Motion enables partners to take greater ownership of customer acquisition, build scalable go-to-market practices, and drive sustainable revenue growth with AWS. Using the Partnership Maturity Journey and the Partner Profitability Framework, attendees will learn how to assess where they are today, what capabilities are needed to build a repeatable SMB business practice, and how to leverage AWS programs, funding, tools, and support across Build, Market, Sell, and Grow. Partners will leave with practical guidance on how to strengthen their SMB strategy, increase autonomy, and capture new customer opportunities through a partner-led model.

Breakout session (4 tracks, Session 4)

• Track 1
  • Title: The Partner Edge: Insights from Fortinet
  • Speaker: Fortinet
  • Abstract: Come together to share what's working, what's next, and how Distributors & partners can unlock new opportunities across LATAM. This session explores real-world strategies spanning security, distribution, and go-to-market execution at scale. Join us for an open dialogue on the trends and tactics driving partner-led growth in the region.
• Track 2
  • Title: The Partner Edge: Insights from TD Synnex
  • Speaker: TD Synnex
  • Abstract: Come together to share what's working, what's next, and how Distributors & partners can unlock new opportunities across LATAM. This session explores real-world strategies spanning security, distribution, and go-to-market execution at scale. Join us for an open dialogue on the trends and tactics driving partner-led growth in the region.
• Track 3
  • Title: The Partner Edge: Insights from Ingram
  • Speaker: Ingram
  • Abstract: Come together to share what's working, what's next, and how Distributors & partners can unlock new opportunities across LATAM. This session explores real-world strategies spanning security, distribution, and go-to-market execution at scale. Join us for an open dialogue on the trends and tactics driving partner-led growth in the region.
• Track 4
  • Title: The Partner Edge: Insights from Intcomex
  • Speaker: Intcomex
  • Abstract: Come together to share what's working, what's next, and how Distributors & partners can unlock new opportunities across LATAM. This session explores real-world strategies spanning security, distribution, and go-to-market execution at scale. Join us for an open dialogue on the trends and tactics driving partner-led growth in the region.

Partner Awards & Closing Remarks

Speaker: Andrés Tahta LATAM Director Partner Sales and Development

1:1 Meetings and Networking