- AWS Summits
- AWS Summit London
Partner Summit London
21 April 2026 | 9AM – 6PM BST | Park Plaza Westminster Bridge
Experience AWS Partner Summit London
During this free one-day event, immerse yourself in the latest cloud innovations to accelerate business growth. AWS Partner Summits bring together partners at the regional level—fostering collaborative business growth through strategic alignment, expert-led discussions, and invaluable networking opportunities to maximize partner success. Here, the AWS Partner Community doesn't just learn about the future – they build it together.
Event highlights
Schedules
Agenda
Open allArrival & Breakfast
- Alison Kay – VP UK&I
- Chris Grusz – AWS Director, Worldwide Technology Partners
- Antonio Alonso Lopez – AWS Director of Partner Management, EMEA
- Charlie Sanderson – Director Tech Partners MP&ISV EMEA
- Bhargs Srivathsan – Director, Customer Success
- Rachel Lockwood – Director Global Partner and Marketplace Marketing
- Joe Carroll – UK&I Director for Partners
Keynote speakers:
Coffee break
Track 1: Build & Market
Session title: Build and Scale Persona-Based AI-DLC Platforms Using Agentic AI
Session description:
Discover how AWS customers and partners are using Amazon Bedrock AgentCore and Kiro to reimagine the SDLC with persona-based Agentic AI—delivering 2-10X velocity increases, 3-5X productivity gains, and 70% reduction in design cycle time. Through demos and partner success stories, explore actionable strategies to scale your business with AWS and shape the future of AI-driven development.
Speakers:
Dhana Vadivelan - EMEA PSA Leader, Strategic Consulting Partners
Bindhu Chinnadurai - Senior Solutions Architect
Track 2: Sell
Session title: The Partner Imperative: UKI Sales Leaders on Delivering Customer Value Through AI and Specialization
Session description:
Join Carina Conaghan, Head of Consulting Partners for AWS UKI, as she interviews AWS Sales Leadership on how AWS is investing in industry-led AI and partner enablement. This panel features leaders across Technical Foundation, Retail & CPG, Cross Industry, and Migration & Modernization discussing AWS's shift to industry-led AI, what agentic AI means for transformation, and where AWS is co-investing with ISV and GSI partners in industry-specific capabilities, reference architectures, and enablement to deliver measurable customer outcomes.
Speakers:
Carina Conaghan - Head of Strategic Consulting Partner Development UKI
Jason Adae - Head of Partner Sales, UKI
Duncan Stewart - General Manager for Retail and Consumer Goods, UKI
Jackie Crandall - Cross Industry Sales Leader
Tom Sainsbury - Head of Specialists Sales UKI
Track 3: Grow
Session title: Unlock partner success with AWS Partner Central
Session description:
Discover how to supercharge your co-selling efforts with enhancements available in AWS Partner Central. This session showcases new AI-enhanced features and APIs that streamline partner collaboration and deal registration. Learn to leverage secure access to APIs, access real-time insights, and automate workflows to accelerate your go-to-market strategy. Whether you're a seasoned AWS Partner or just getting started, you'll walk away with actionable steps to maximize Partner benefits and drive revenue growth with AWS through Partner Central
Speakers:
David Minguez - Head of Partner Migrations and APN Customer Engagements
Lisa Poletto - Senior ACE Validation Specialist
Track 1: Build & Market
Session title: Building GenAI-Native Migration and Modernisation Practice
Session description:
AWS partners face growing pressure to accelerate migration delivery without sacrificing quality or profitability—yet business case development, wave planning, and design validation continue to stretch timelines beyond customer expectations. This session demonstrates how GenAI-native capabilities are reshaping partner practice economics—from opportunity assessment through foundation build—equipping partner leaders to build structural competitive advantage in migration and modernisation delivery.
Speakers:
Pragnesh Shah - Senior AWS Partner Solutions Architect
Riccardo Freschi - Senior Partner Solutions Architect
Track 2: Sell
Session title: Agentic Selling: AWS Partnership Reimagined
Session description:
Revenue growth no longer requires proportional headcount—agentic automation enables exponential scaling without linear cost expansion. AWS is executing its own agentic sales transformation and, throughout 2026, will make those same capabilities available to partners. This session shares AWS's playbooks and lessons learned, demos agents autonomously handling sales, marketing, and technical workflows—from opportunity routing to Marketplace automation—and equips partners with the operational and technical next steps to kick off their own agentic transformation.
Speakers:
Aaron Barton - Head of Program Delivery, AWS Partner Network
David Minguez - Head of Partner Migrations and APN Customer Engagements
Track 3: Grow
Session title: Arrow: AWS Partner Growth: The 3 Pillars of your GTM Strategy
Session description:
Discover the three core pi§llars behind successful AWS partner growth—technical capability, commercial execution, and deep vendor alignment. This session shares practical insights and actionable takeaways to help you scale your AWS practice and make the most available programmes.
Speakers:
Oliver Harvey-Jones, Cloud Director UK&I
Kate Balgowan - Head of Cloud Alliances UK&I
Lunch
Track 1: Build & Market
Session title: Trusted Analytics: Keep your friends close, but your data closer
Session description:
Data has business value, and this value grows with the number of people and organisations that collaborate in its use. However, this value often remains unlocked as data owners are not able to share with appropriate confidence in access controls, lineage tracking, tokenisation and sanitisation, monitoring, and other safety factors. AWS has all the pieces needed to build trusted analytics environments in which to collaborate safely, and to drive business growth. AWS Partners can translate this potential into reality, using their deep experience to navigate technical complexity on the customer’s behalf.
Speaker:
Jonathan Tate - Senior Partner Solutions Architect
Track 2: Sell
Session title: Westcon: How Co-Selling with AWS Drives Real Results
Session description:
Co-selling with AWS is one of the biggest commercial opportunities available to partners — but only if you know how to use it. This session is designed for both consultancy and technology partners — whether you're new to co-selling with AWS or looking to get more from it. We'll walk through what co-selling actually means in practice, the commercial benefits it unlocks, and how Westcon can help you move faster and more effectively through the process. Attendees will leave with a clearer understanding of how to engage AWS in joint selling motions and the practical steps to get started.
Speakers:
Simon Turner, ISV Development director
Track 3: Grow
Session title: AWS Managed Service Provider (MSP) Program - Recognition and value for expert partners
Session description:
Join this session to learn about the MSP Program and the opportunity for MSP Partners. We’ll dive into the Program requirements, becoming validated and share an overview of updated program benefits, including new financial incentives.
Speakers:
Sarah Lemon - EMEA Managed Services Program (MSP) Lead
Shankar Subramaniam - EMEA Channel Programs PSA
Track 1: Build & Market
Session title: From AI investment to business impact: Partnering for Customer Success
Session description:
As AI adoption accelerates, enterprises that transform technology investments into measurable outcomes will capture competitive advantage—and partners are the essential force multipliers bridging AI enthusiasm and tangible results. AWS's new Business Value Realization (BVR) initiative equips partners to lead executive conversations on outcomes, not technology—with frameworks, playbooks, and tooling that drive engagement and demonstrate measurable ROI. Attendees will preview the AI-First Maturity framework and AWS's long-term agentic customer success vision.
Speakers:
Bhargs Srivathsan - Director of Customer Success
Peter Gratzke - Partner Success Specialist
Track 2: Sell
Session title: Ingram Micro - Fast-Tracking Competency Achievement: Accelerating Success with Ingram Microís Practice Blueprint
Session description:
Building competencies doesn't have to be a heavy lift. Ingram Micro acts as the accelerator—providing the framework, funding access, back-office support, and tools so partners can focus on selling and delivering rather than getting stuck in development mode. Leverage Ingram Micro's programs, expertise, and resources to fast-track your competency achievements, unlock faster business growth, and improve profitability—without going it alone.
Speakers:
Matthew Wood, GM UK&I AWS
Alan Day, Solution Lead AWS
Track 3: Grow
Session title: Driving ROI with line-of-business buyers leveraging industry-specific agentic AI solutions
Session description:
Agentic AI has crossed the threshold from experimentation to enterprise-scale impact—yet despite 80% of organisations deploying some form of AI, only 26% have achieved meaningful business value. This session explores how purpose-built, industry-specific agentic solutions, embedded directly within line-of-business workflows, deliver the strongest ROI across automotive, financial services, healthcare, retail, and the public sector. Attendees will leave with a clear framework for prioritising AI investments and the strategic mindset to move from pilot to production.
Speakers:
Michael Schmidt - Global Director, Industry Partnerships and Smitha Dunwell, EMEA Industry Partner Lead, Data & AI
Coffee break
Track 1: Build & Market
Session title: Unlock AWS Marketing Programs That Actually Drive Pipeline
Session description:
Join three successful AWS partners as they reveal how Marketing Central, MDF, and Joint Marketing Plans transformed their go-to-market strategies. Discover real automation wins, campaign shortcuts, and funding secrets that saved hundreds of hours and drove measurable results. Whether you're an emerging consulting partner, ISV, or established services partner, you'll leave with actionable tactics to accelerate your AWS business growth.
Speakers: (panel):
Moderator: Oksana Bakanova; Speakers: Stephanie Jansen-Fromberg, Noventiq; Siya Singh, Cloudplexo; James King, Redgate
Track 2: Sell
Session title: EBA: Accelerating Partner Migration, Modernization & Innovation in the AI Era
Session description:
Learn how AI is enabling a new era of accelerated Migration, Modernization & Innovation. See examples of how partners are adopting tools such as AWS Transform & Kiro, combined with programmes such as EBA (Experience-Based Acceleration) to rapidly deliver customer value. Including inspiring partner & customer examples plus speakers.
Speakers:
Mark Tritton, Senior Customer Solutions Manager, UKI EBA Community of Practice leader
Adam Stewart, Senior Customer Solutions Manager
Ella Batham - Account Lead, Devoteam
Track 3: Grow
Session title: Unlocking the Public Sector agentic AI opportunity: A Partner Perspective
Session description:
Join Rishi, Faye & Nick and two AWS Public Sector Partners for an insightful fireside chat exploring how AWS Partners are seizing the agentic AI opportunity in UK government.
This panel will share practical insights on how our collaboration delivers competitive advantage, including co-selling opportunities and the strategic support helping to driving partner growth in this sector.
Speakers:
Rishi Bhaskar - Director, WWPS, Partner Sales
Faye Holt-Rowlands - Director Pan-UK Public Sector
Nick Berry - Head of Global Partners, UK Public Sector
Ricky Walker - Public Sector CTO, Kainos
Maynard Williams - CTO UK/I, Accenture
Track 1: Build & Market
Session title: Connect Agentic AI: Revolutionizing Agent Assistance Through Intelligent Workflow Integration
Session description:
Discover how Amazon Connect's new AI-driven agent interface unifies Quick Connect with step-by-step guides. See how intelligent automation reduces agent training time, improves accuracy, and enhances customer service through smarter workflows.
Speakers: Rahul Kulkarni - Senior Partner Solutions Architect
Track 2: Sell
Session title: Build agentic observability workflows with products from AWS Marketplace
Session description:
In this session, discover how to create an AI agent that takes a single user prompt, finds anomalies using observability and monitoring tools, and takes proper actions on your behalf. Using solutions available in AWS Marketplace, you can incorporate leading generative AI models into your agentic AI workflows while maintaining privacy leveraging stands agents. Deploy third-party products in your AWS account, ensuring that prompts, data, and model responses stay within the boundaries of your account and are not shared with model providers. This is important for business use cases where competitive or confidential information may be used with models.
Speakers:
Jesus Rodriguez - Senior Specialist Solutions Architect, Marketplace & Control Services
Oscar Carrasquero - Senior Specialist Solutions Architect, Marketplace & Control Services
Damian Niezgoda- Senior Solutions Architect Enterprise Software & SaaS
Track 3: Grow
Session title: CRM Integration Best Practices and the Foundation for Agentic Co-sell
Session description:
At GPS 2026, we announced the next generation of co-sell on AWS: agentic capabilities powered by Partner Central Agents. These capabilities are designed to transform how you engage with AWS on opportunities, but they require a modern integration method to work. Learn how intelligent partners are integrated and building upon the foundation of CRM Integration with intelligent workflows across the lifecycle of partnership from AWS Lead to Opportunity, Private Offer, and Funding/Benefit applications.
Speakers:
Eamonn Colman - WW Partner Integrations Leader
Drinks & Networking
AWS Women in Partners Networking Event
Keynote Speakers
Alison Kay
VP UK&I
Chris Grusz
AWS Director, Worldwide Technology Partners
Antonio Alonso Lopez
AWS Director of Partner Management, EMEA
Bhargs Srivathsan
Director, Customer Success
Rachel Lockwood
Charlie Sanderson
Director Tech Partners MP&ISV EMEA
Joe Carroll
UK&I Director for Partners