Partner Summit Toronto

Exec Meeting Rooms Open

Breakfast 

AI at Amazon – Internal Innovation Showcase Demos: AWS demos on how AI is being used within Amazon to drive business outcomes
AI.in Action: AWS demos showcasing Amazon Kiro, Amazon Quick Suite, AgentCore Bedrock, Additional AWS AI services
“We had the tools and still struggled — Until we changed everything.”  Karthik Balakrishnan. This session shares the unfiltered story of how AWS Marketplace & Partner Services is fundamentally transforming its engineering organization, moving from shallow, fragmented adoption to a 44% productivity increase and shipping 64% more features.

Speakers:
Karthik Balakrishnan, AWS Director, Software Engineering, AWS Marketplace
Matt Yanchyshyn, VP of Marketplace and Partner Serivces 

We are gathering a select group of leaders to dive deep into the Canadian Customer Experience. As buyer behaviours in the contact center space are changing, we want to explore the industry-specific nuances and unique market trends our partners are seeing. We are looking for frontline insights on

1. Industry Nuances: Key differences in buyer expectations across various Canadian industries
2. Current Constraints: Real-world blockers preventing seamless adoption
3. Success Stories: What is working for Canadian customers today, Amazon Connect: How the platform is evolving to meet customer needs. This will help us shape GTM content and partner enablement to accelerate success

Speaker:
Ami D'Angelo, Partner Specialists - Amazon Connect, Americas Leader, AWS

A dynamic, mini-expo experience at Partner Summit featuring strategic initiative themes and staffed by AWS experts throughout the day. Engage in hands-on conversations, explore tailored solutions, and discover new opportunities to accelerate your partner business.

Pre-scheduled meetings with AWS leadership to advance your most important partnership conversations.

Visit sponsor lounges:  TD SYNNEX and Ingram Micro.

Shaping a New World: The Partner Opportunity in the Age of Agentic AI

We are shaping a new world — one where AI doesn't just assist, it acts. With AWS at a $142B annualized run rate and 82% of CEOs more bullish on AI than ever, partners are uniquely positioned to lead this transformation. In this keynote, AWS leaders will share how agentic selling and Partner Central Agents are redefining co-sell, how ISVs can convert customer AI adoption into measurable business value, and how to navigate pricing and go-to-market in the age of autonomous AI. We'll explore what it takes to secure the AI-driven edge with next-generation defense strategies and how fully managed infrastructure accelerates agentic AI at scale. From partner funding programs to the future of AWS Partner Programs — this is your blueprint for shaping what comes next. The new world won't wait. Let's build it together.

Speakers:
Global Message presented by Matt Yanchyshyn, VP of Marketplace and Partner Services. Area Message presented by Siobhan Cox, Sales Segment presented by Eric Gales, AI presented by Mark Relph, panel hosted by Rosie Seth.

Lunch

Join us for an exclusive roundtable introducing how AWS have been accelerating Business Application. This invite-only session brings together BizApp Alliance leaders from top SI/GSI partners to explore how SI/GSIs, Business Application partners and AWS can drive joint go-to-market motions, shorten sales cycles, and build production customer references with measurable business impact. We'll walk through program mechanics, eligibility criteria, and early wins from our launch partners. 

Speakers:
Rosie Seth: Channels & Alliances Leader, AWS
Sandy Liu: Business Application Partner Strategy, AWS
Pamela Cano:  Business Application Partner Development Manager, AWS

Session # 1 (1:00 PM – 1:50 PM)
1:00-1:50PM The Agentic Shift: Building AI Systems That Run the Business.  Session abstract: Join fellow Partner CTOs to discuss how AI is shifting from productivity tools to autonomous agents that execute complex business processes independently. We'll move past the hype to explore real design patterns, business models, and the path from single-task automation to multi-agent systems.

Productivity to Autonomy How AI is evolving from productivity tools to “autonomous colleagues” that independently execute multi-step business goals.

Embedded vs. Standalone Agents Moving from “agent-washing” legacy bots to building native “agentic orchestration” into SaaS platforms.

Single Agents to Multi-Agent Ecosystems Transitioning from isolated agents to collaborative systems where specialized agents (forecasting, security, supply chain) coordinate autonomously to manage complex business processes.

Personal Workflows vs. Cross-Org Agents Contrasting design patterns, and deployment strategies for single-user productivity agents versus enterprise multi-agent systems that span departments and organizations.  

Speaker:
Shashi Prabhakar, AWS Director of Partner Solution Architects 

Session # 2 (2:00 PM – 3:00 PM)
2:00-3:00PM Leading the future of services and product development in the AI era.  Session abstract: Are you looking for unique ways to deliver customer solutions faster while protecting margins? Or searching for competitive advantages to ship product features more effectively while controlling engineering costs?

Leading partners are already discovering both by embedding Kiro—AWS's flagship agentic IDE—into their core practices, powered by the AI-Driven Development Life Cycle (AI-DLC) methodology. AI-DLC reimagines the entire software lifecycle with AI as a central collaborator across three phases—Inception, Construction, and Operations—replacing traditional SDLC handoffs with collaborative "Mob Elaboration" and "Mob Construction" rituals that compress months of work into days. Combined with Kiro's spec-driven development, partners are achieving 40–60% improvement in development velocity and 30–50% lower costs through automated task decomposition, integrated quality gates, and human oversight at every critical juncture.

Whether you're accelerating implementation methodology to bill for complete solutions and managed services, or transforming product velocity to ship features faster, Kiro and AI-DLC together become the foundational capability that makes AI-native development your innovation engine. In a market where AI-assisted development is rapidly becoming a minimum expectation, the window to establish first-mover advantage is closing.

Leave inspired and equipped with concrete blueprints, AI-DLC frameworks, and baseline metrics to help you differentiate service delivery, accelerate product development, and improve margins.

Speaker: 
Anupam Mishra, AWS DIrector AGC Technology 

Session 1:
Title: Driving AI Modernization with Migration Programs and Partner Alliances. 
As enterprises race to modernize for the AI era, the path forward demands more than technology — it requires structured programs, trusted partner ecosystems, and proven acceleration frameworks. This session will cover how migration programs like MAP serve as the foundation for AI modernization, enabling partners to deliver faster, more impactful outcomes for customers. Drawing on real-world examples from partner cohort performance and large-scale migration wins, we'll discuss how ecosystem collaboration, funding incentives, and modernization pathways converge to drive measurable business results. Attendees will leave with actionable strategies to leverage partner programs, deepen ecosystem engagement, and accelerate the journey from migration to AI-powered transformation.
Speakers:
Matthew Burditt, AWS Senior Migrate and Modernization Advisor
Siddharth Mehta,  AWS WW Migration & Modernization SA
Vineet Jha, AWS Partner Migration Program Lead, Canada

Session 2:
Title:  Align & Win in SMB: Market Trends + Building Impactful Solutions:
Discover actionable insights from the latest global and regional SMB market research and learn how to translate them into effective, industry-specific solutions. Walk away knowing what SMBs prioritize today and how to position your offerings to win.
Speakers: 
Dinesh Raveendran, AWS WW Tech Lead, SMB Partners
Niki Moshiri, AWS WW Partner SMB Specialist

Session 3: Sponsored Session
Title:  Grow your AWS Practice with TD SYNNEX: Path to profitability.  
Discover how TD SYNNEX empowers partners to build and scale profitable AWS practices. This session explores our comprehensive enablement resources, funding programs, and go-to-market support designed to accelerate your cloud journey. Learn how to leverage TD SYNNEX's technical expertise, AWS competencies, and exclusive partner incentives to drive revenue growth and differentiate your business in the competitive cloud marketplace. Whether you're just starting or looking to expand, walk away with a clear roadmap to profitability.
Speakers: 
Jan Michael de Kok - TD SYNNEX, VP, Global AWS lead & Fin Ops GTM
Gina Tammo – TD SYNNEX Global SCA & Alliance Lead

Session 4: 
Title: Winning in the Agentic Era: Industry-First & Persona-Led GTM  
In this session, Shahin Rahmani will share how his team built CXO Elevate 360° — a persona-driven GTM strategy that generated $305.7M (RRCG) in pipeline by solving business challenges through Pan-Amazon, ProServe, and Partners. With four personas launched (CMO, COO, CIO, CAO) and expansion into new personas, geographies, and industries, the strategy scales via Tri-Lead Governance, a OneTeam operating model, a GTM Asset Library, and purpose-built AI tools (Elevate SPARK and PULSE). The session features customer case studies and shows how partners and field leaders can capture persona-driven pipeline and accelerate revenue.
Speaker:
Shahin Rahmani, AWS Director, Industry & Solutions, AMER

Session 5:
Title:  Enhancing co-sell engagement and velocity with AWS via ACE Best Practices          
Ensuring optimal customer engagement experiences with Partner Programs begins with high quality pipeline, clarity on opportunity shaping and progression, and bar-raising selling team coordination throughout the deal lifecycle. In this session we will explore the best practices for opportunity management from formation through to launch, initiating funding requests, engaging in high quality co-sell communication and knowledge share through program mechanisms, and ACE based actions that drive AWS activity alignment and actions in support of your AO and PO opportunities.
Speaker:
Tyson Koopman, AWS Partner Sales Leader

Session 1:
Title: Our Agentic Future
The rise of agentic AI represents a fundamental shift in how organizations build, operate, and compete — moving beyond simple automation into systems that reason, plan, and act autonomously. In this talk, we'll unpack the key driving forces behind this acceleration: advances in foundation models, the collapse of integration costs, and the emergence of tool-using agents that can orchestrate complex workflows end-to-end. We'll introduce a practical mental model for rethinking operations and business models through an agentic lens — from augmenting individual productivity to redesigning entire value chains. Drawing on Amazon's own transformation, we'll share how agentic AI is reshaping software engineering practices at scale, the hard-won lessons from deploying these systems internally, and the patterns that worked (and didn't). Finally, we'll survey the most impactful agentic adoption patterns emerging across industries — from finance to manufacturing.
Presenters:
Rohit Gupta, AWS Partner Leader - Generative AI, Americas
Daniel Duplessis, AWS Principal Specialist Solutions Architect

Session 2:
Title: Fund, Scale, and Win: Demand Generation + Funding Programs
Learn how to navigate AWS funding programs (SMB MDF, Industry LoB, GenAI, Connect, and Marketplace) to amplify your marketing efforts, and harness AI-powered demand generation tools and buyer intent signals to build a high-value SMB pipeline.
Presenters:
Niki Moshiri, AWS WW Partner SMB Specialist
Nicola Jackson, AWS Co-Sell Program BD Manager 

Session 3: Sponsored Session
Title: Accelerate AWS practice with Ingram Micro 
Know more about distribution incentives and programs for AWS partners
Presenters: 
John Howarth, Ingram Micro Director, Cloud & AI
Shweta Kaulsee, Ingram Micro Consultant - Vendor Management 

Session 4:
Title: From Integration to Impact: Partner Revenue Measurement
Partner Revenue Measurement represents a transformative shift in how AWS and Partners collaborate—providing transparent, data-driven measurement that recognizes Partners based on AWS service consumption driven by their solutions across partner and customer accounts. Learn how PRM empowers Partners to automatically measure attributed revenue at scale, enabling Partners demonstrate ROI, optimize their strategies with AWS to unlock mutual growth opportunities, and lay the foundation for automated operations and faster payments.
Presenters: 
Chris Xu, AWS Technology Business Development
Jahnai Bilovsky, AWS Technology Business Development

Session 5:
Title: From Registration to Revenue: Navigating the AWS Marketplace Opportunity 
Canadian ISVs and Channel Partners can now register and sell on AWS Marketplace through local entities, unlocking new revenue streams and making it easier for customers to discover, procure, and deploy your solutions. In this 60 minute panel, AWS leaders from Marketplace & Partner Services, International Expansion, and Specialist teams share what's working, what's ahead, and how Marketplace is accelerating growth for our partners.
Presenters: 
Matt Yanchyshyn, AWS, VP, Marketplace & Partner Services
Karthik Balakrishnan, AWS Director, Software Engineering, AWS Marketplace
Faisal Aziz, AWS Senior Specialist, AWS Marketplace
Jasper De Man, AWS Senior Partner Development Manager

Join us for an afternoon of networking and conversation with AWS leaders and fellow partners. Connect over drinks in a relaxed setting to build relationships, exchange ideas, and celebrate the partner community.

Event close 

AWS Kiosks & Quick Connect Pods, Sponsor Lounges close 

Executive Meeting Rooms Close

Badge Pickup Close