Salesforce on AWS
Salesforce, a leading customer relationship management (CRM) company, named AWS its primary cloud provider in 2016, establishing a global strategic partnership focused on technical alignment and joint development. By leveraging AWS's storage, compute, and AI capabilities, Salesforce launches new regions in weeks instead of months, reduces infrastructure costs, stores and processes exabytes of data in a data lake, and creates billions of 360-degree customer profiles.
Salesforce's Cloud Journey
How Slack and AWS Are Powering an Agent-First Future
2025
Salesforce is helping businesses embrace an “agent-first” future with the launch of Agentforce. With Agentforce and Slack native AI, teams are able to maximize their productivity. By partnering with AWS, Slack powers its AI capabilities using Amazon SageMaker and Amazon Bedrock—ensuring secure, trusted access to top-tier large language models. This integration enables customers to choose the best model for each use case, all within the Slack experience. With AWS, Slack can move fast, stay secure, and deliver intelligent tools that help businesses thrive in the AI era.
How to Accelerate the Generative AI Revolution in Sales
2024
Together with Salesforce, AWS leverages the integration of data and LLMs to drive sales effectiveness in its operations. Powered by models from Amazon Bedrock and Amazon SageMaker, the AI generates account summaries for sales teams, enabling them to plan customer meetings more quickly and precisely tailor solutions while identifying cross-selling and up-selling opportunities. Additionally, it synthesizes various internal and external data sources (including Salesforce, usage data, market research, web searches, financial filings, and breaking news) into a consumable narrative of customers' needs, challenges, and growth potential. Account teams using these summaries have reduced customer meeting preparation time by an average of 35 minutes and generated 4.9% higher pipeline value.
Simplifying Data Management with Amazon S3 & Salesforce Data Cloud
2024
Salesforce Data Cloud helps businesses unify customer data, and with Storage Browser for Amazon S3, it is easier than ever to navigate and manage data stored in S3 directly through Data Cloud. By removing data silos and providing authorized end users with direct access to S3, this solution provides a single source of truth for data. With Storage Browser for S3, Data Cloud customers can browse, upload, download, and manage files within an intuitive interface—freeing developers to focus on innovation rather than infrastructure. This integration enhances the experience for Data Cloud customers through its scalability, reliability, and simplicity.
Three Lessons on Building a Sustainable Business
2023
On the AWS Fix This Podcast, Patrick Flynn, senior vice president and global head of sustainability at Salesforce, shares his top enterprise sustainability lessons.
Salesforce Data Cloud Integrates with Amazon SageMaker
2024
Salesforce Data Cloud is a customer-facing, real-time data lake that gives enterprises a 360-degree view of their customers' engagement with their brand. Bobby Brill, senior director of product at Salesforce, shares how Salesforce's 'Bring Your Own AI' integration with Amazon SageMaker enables organizations and their data scientists to use Amazon's cloud machine learning platform directly with data from Salesforce Data Cloud. This allows them to build new AI models tailored to the unique needs of their business and use them in real time across the Salesforce platform.
With AWS, we can spin up new regions and data centers in weeks—not months or years.
Muralidhar Krishnaprasad
Senior Vice President of Engineering, SalesforceAbout Salesforce
Founded in 1999, Salesforce is a global leader in CRM that enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, voice, and artificial intelligence—and platforms including Slack, MuleSoft, and Tableau to connect with their customers in entirely new ways. Since 2016, AWS has been Salesforce's primary cloud provider. AWS and Salesforce maintain a global strategic relationship focused on technical alignment and joint development. Salesforce is a member of the AWS Partner Network and a signatory of The Climate Pledge.
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