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AWS Partner Marketing Central

Accelerate your go-to-market efforts with scalable resources, tools, and training

Marketing Central Log In

New Partners eligible for $1,000 Agency Connect Credit

Now through December 15th, 2025, eligible* new Partners will be entered to win one of 75 $1,000 credits to utilize on the Agency Connect portal. Log in to Marketing Central now for your chance to win!

*See Terms and Conditions. 

Enter to win
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Accelerate Your Marketing Success

Marketing Central is a self-service marketing automation platform that hosts a collection of customizable resources designed to expand customer reach and drive demand for your AWS offerings.

From on-demand digital courses and marketing campaign assets to AWS-preferred agency support and personalized guidance from a virtual Partner Marketing Manager (vPMM), access ready-to-use resources and tools to maximize your marketing impact.

Learn more

Get Started

1

Join the AWS Partner Network

Join the AWS Partner Network (APN) at no cost by creating your AWS Partner Central account.

2

Enroll in Partner Paths

Gain access to Marketing Central upon meeting the minimum validation criteria for the specific AWS Partner Paths your organization is enrolled in.

Learn about Partner Paths

3

Access Marketing Central

Explore partner ready campaigns, find an AWS-preferred agency, access digital courses, request support from a vPMM, and more.

Log in to AWS Partner Central to launch Marketing Central through the Market tab. If you do not have access to the ‘Market’ tab, please work with your Alliance Lead for ‘Marketing Staff’ role assignment to gain access.

Marketing Central Programs

Partner Ready Campaigns

Customize and launch campaigns, with ready-to-use content, including emails, landing pages, solution briefs, case studies, social copy, banner ads, and more. 

Program at-a-glance

Agency Connect

Scale your AWS joint marketing efforts through pre-negotiated service offers—such as content development, paid media, and online events.

Program at-a-glance

Marketing Concierge

Connect with a virtual Partner Marketing Manager (vPMM) for marketing support and guidance for your unique business needs.

Program at-a-glance

Marketing Academy

Access educational resources and online courses to learn and adapt AWS best practices to successfully market with AWS.

Program at-a-glance