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Foxintelligence Enhances Ecommerce Insight Using AWS and Generative AI

Providing the Intelligence to Drive Action

With around 5 million active online buyers, Foxintelligence is the largest ecommerce measurement and consumer analytics company in Europe. Established in 2016 and acquired by global data analytics firm NielsenIQ in 2021, it helps more than 100 manufacturers and retailers in a range of industries increase sales and market share.


Its software-as-a-service platform helps these clients understand when, where, and how consumers make their purchases, so they can anticipate trends and react faster to shoppers’ needs and expectations. “We’re a data company,” says Régis Amichia, head of data science at Foxintelligence. “We've been using machine learning models in our data pipeline for years. What’s really mattered to us since the beginning is finding the right solution at every phase of development to scale while maintaining cost. And that’s something we’ve found in the AWS platform.”

About Foxintelligence

Foxintelligence by NielsenIQ delivers market and consumer insight to manufacturers and retailers through its artificial intelligence (AI)–powered data platform. As a data-driven company, it has harnessed machine learning from day one, building cutting-edge solutions for its clients with Amazon Web Services (AWS) technology and support. Using AWS security and generative AI tools, Foxintelligence simplifies compliance with data regulations as the business expands worldwide, and explores new use cases for greater efficiency and innovation.

Opportunity | Cutting Time to Market for Generative AI Innovation

The future, according to Régis, is all about generative AI. “We deeply believe that generative AI has the potential to change the way we operate,” he says. “And that’s also something we rely on AWS for.”
The Foxintelligence team has been quick to adopt new tools to accelerate value from generative AI. It uses Amazon SageMaker to build, train, and deploy its machine learning models and is exploring Amazon Bedrock, which is the easiest way to build and scale generative AI applications with foundation models.
“We’re very excited by Amazon Bedrock, the new AWS generative AI platform,” says Amichia. “It allows us to easily access a lot of models, to easily fine-tune them, or just do some prompt engineering. And then there’s also quick deployment after that. For us, it greatly reduces our time to market.”

Solution | Delivering Insight Securely and at Global Scale with AWS Support

Providing the best market intelligence while protecting data privacy has always been the Foxintelligence vision. And in handling consumers’ personal data, the business has to comply with the European Union’s General Data Protection Regulation (GDPR), as well as regulation in other countries and regions as it expands operations globally.
“We know we have a lot of security features on the AWS platform. We know it’s a place where we can store data and protect data,” says Amichia. Advice from the AWS engineering team also helps Foxintelligence understand how to use new features to meet compliance requirements as regulation evolves. “Data protection is a core value at Foxintelligence,” says Amichia, “and AWS provides really good support for that.”

We deeply believe that generative AI has the potential to change the way we operate. And that’s also something we rely on AWS for.
Foxintelligence logo on a white background.

Régis Amichia

Head of Data Science, Foxintelligence by NielsenIQ

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