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AWS ISV Accelerate Program

Maximize business growth by co-selling with AWS

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Overview

The AWS ISV Accelerate Program is a global co-sell program for AWS Partners who provide software solutions that run on or integrate with AWS and sell through AWS Marketplace. Through dedicated support and benefits, the program drives collaboration between AWS Sellers and other Partners, helping Partners grow revenue by co-selling with AWS.

Explore benefits and how to get started below.

Unlock the AWS co-sell opportunity

51%
of Partners highlight higher average revenue growth as a result of co-sell motions
Read the Canalys report
65%
of Partners close deals faster by co-selling with AWS

Benefits

Accelerate deal closure and revenue growth by featuring your solutions in AWS Account Manager-facing solution finder libraries and Partner recommendation engines. Work with AWS Account Managers who receive incentives for successfully co-selling your solutions via AWS Marketplace Private Offers.

Access training, focused events, and best practices that help you build effective go-to-market strategies and successfully co-sell with AWS.

Unlock ISV-specific funding, benefits, and resources through additional Partner programs—including incentives through the AWS Marketplace Private Offer Promotion Program and end-customer credit disbursements through the ISV Workload Migration Program. Streamline customer onboarding with IAM Temporary Delegation.

Why work with an ISV Accelerate Partner?

Get specialized expertise and solutions that run on or integrate with AWS, with industry-specific knowledge tailored to your needs. Whether you need support with migration, application modernization or optimization, ISVA Partners work alongside AWS sales teams to help you achieve your business goals.

Find an AWS ISVA Partner
As an AWS Partner for over 10 years, the ISVA Program has helped us expand and deepen co-sell engagement across our joint field teams, accelerating sales cycles and creating greater commercial value for shared customers. In 2025, driving a 41% YoY increase in customer wins globally, 13% YoY growth in AWS Marketplace total contract value, and 16% YoY increase in MPPO quantity.

Jessica DuBois

Senior Director, AWS Alliance at Qlik
We increased co-sell engagement with AWS by more than 70%, unlocking stronger joint execution and pipeline growth. By transacting in AWS Marketplace, we've helped customers save millions while simplifying procurement.

Ruthy Ross

Global AWS Alliance Director at Sumo Logic
[The SaaS Co-Sell benefit] transformed our co-sell motion with AWS delivering a +500% increase in ACE launches month over month—allowing greater access to setting meetings together, deeper data sharing, and an accelerated co-sell motion leading to greater ACE acceptance rates and closed won launched business.

Michael Musselman

VP of Partnerships at Astronomer

Get Started

1. Join the AWS Partner Network

Join the AWS Partner Network (APN) and enroll in the Software Path.

Become an AWS Partner

2. Become ACE eligible

The APN Customer Engagements (ACE) program enables secure collaboration and co-selling with AWS to manage joint opportunities, drive customer engagements, and grow your business.
Log in to AWS Partner Central

3. Review requirements

To qualify for the AWS ISV Accelerate Program, your organization must meet the following requirements:     
  • One or more software products listed as general availability in AWS Marketplace
  • ACE program eligibility
  • Validated or Differentiated status in AWS Partner Central
  • Amazon Payee Central account set up
  • Minimum 5 launched opportunities (ACE or AWS Marketplace Private Offers) in past 12 months (not FVO)
  • Minimum 15 qualified opportunities in ACE in past 12 months (not FVO)
  • Minimum of 1 individual having completed the Co-Selling with AWS learning module
  • At the time of enrollment reporting ≥ $2,000 in recognized AWS Account revenue
Review the Program Guide

4. Connect with the AWS team

Upon meeting the program requirements, the ISVA team will send you an invitation and enrollment task. After enrollment, reach out to your AWS Partner Development resource to build a long-term co-sell strategy.