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Inside Hertz's AI Transformation with AWS and IBM

Discover how Hertz is turning AI ambition into real-world impact.

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Overview

Learn how Hertz is modernizing its technology stack by leveraging AWS and IBM expertise.

From analyzing customer calls with Amazon Bedrock to exploring agentic AI for documentation, testing, security, and incident prevention — Hertz is building a more resilient, AI-powered future.

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In the age of AI, partnerships become extremely crucial. Whether it's IBM, whether it's AWS — you are not able to accommodate the rate of change and you need to bank on partners like IBM, like AWS, that do it day in and day out.

Sada Iyer

SVP of Technology, Hertz

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