Amazon Pinpoint features

Amazon Pinpoint connects with Amazon Simple Email Service (SES) to send email.

Learn more about how to configure emails here

Amazon Pinpoint’s campaign orchestration tools serve as your communication hub, bringing together your channels, segments, personalization, and campaigns and journeys into a single tool. Create engaging customer experiences based on your customer data from one central place.

Get started with campaign orchestration here

You can create segments based on either real-time data or static lists. Dynamic segments use real-time customer attributes, which ensures your data is always up to date — including results from previous campaigns. You can also create static segments by importing CSV or JSON files that contain existing first- or third-party customer data.

Create content that drives results. Create reusable content templates across all Pinpoint projects. Use attributes like name for basic personalization, or drive more dynamic content by integrating your templates with ML data models using Amazon Personalize. Amazon Personalize integrates real-time personalization and recommendation data natively in Amazon Pinpoint.

Amazon Pinpoint campaigns allow you to create and execute omnichannel communications when your customers perform specific actions. Build campaigns to serve static or dynamic customer segments, then send personalized messages in real-time through channels like SMS, push notifications, and email when customers complete an action, like checking out, abandoning a cart, or signing up for marketing communications.

With Amazon Pinpoint journeys, you can create multi-step campaigns for your customers. Build journeys with multiple touchpoints, and target customers with specific communications based on their actions.

Understanding how your customers use your mobile and web applications is critical to improving your customer communications efforts and your products. Amazon Pinpoint collects usage attributes and metrics to help you identify trends in how customers are interacting with your applications. You can use this data to create both dynamic and static segments and take action in a campaign.

Amazon Pinpoint offers rich analytics related to the performance of your communications. Metrics like open rates, clicks, etc., on your campaigns and transactional messages allow you to understand historical trends and identify areas of improvement.

The deliverability dashboard helps you identify and address issues that could impact the delivery of the emails that you send. Increase the chances that the emails you send arrive in your customers' inboxes, instead of their junk mail folders.