Amazon RDS for Aurora

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Alfresco provides modern content management software built on opens standards that unlocks the power of business-critical content. "Amazon Aurora was able to satisfy all of our scale requirements with no degradation in performance. With Alfresco on Amazon Aurora we scaled to 1 billion documents with a throughput of 3 million per hour, which is 10 times faster than our MySQL environment. It just works!" - John Newton, Founder and CTO of Alfresco

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Earth Networks operates the world’s largest and most comprehensive weather observation, lightning detection, and climate (GHG) networks. “At Earth Networks we are leveraging our big data smarts to deliver on the promise of IoT and home energy efficiency. Our proprietary networks process over 25 terabytes of real-time data daily, so we need a scalable database that can rapidly grow with our expanding data analysis. During our Aurora preview, we were very impressed with how easy it was to move from our current SQL Server databases to Aurora; all with only a few changes." - Eddie Dingels, Lead Architect at Earth Networks

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ISCS is a leading provider of core system SaaS solutions for the property and casualty insurance industry. “We project that the size and throughput requirements of our relational databases will more than double year-over-year for the next several years. We need a scaling strategy that delivers reliable performance with growth, yet is simple to operate. Amazon Aurora’s ability to auto-grow database sizes all the way up to 64 TB, as well as provide consistent throughput and latency, is an extremely promising approach to reducing our operational risk." - Doug Moore, CTO & VP of Consumer Experience at ISCS

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Pacific Gas and Electric (PG&E) is one of the largest combination natural gas and electric utilities in the world. “At PG&E, we’re very focused on availability; when our databases are down, it adversely affects service to our gas and electrical customers. Using Amazon Aurora, we can run many replicas with millisecond latency. This means during a power event we can handle large surges in traffic and still give our customers timely, up-to-date information. In addition, spreading these replicas across multiple AWS Availability Zones with automatic failover gives us confidence that our databases will be there when we need them.” - Edward Wong, Solutions Architect at PG&E


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The United Nations is an intergovernmental organization, consisting of 193 member states, dedicated to promoting international cooperation on the issues of peace and security, human rights, and sustainable development. “At the UN, we operate multiple websites with global reach that require mission-critical reliability and consistent performance. We were able to achieve superb performance even with Aurora’s smallest database engine. Aurora’s new user-friendly monitoring interface made it easy to diagnose and address issues. Its performance, reliability and monitoring really shows Aurora is an enterprise-grade AWS database.” – Mohamad Reza, Information Systems Officer at UN.org

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WeTransfer is a leading file sharing service, providing a uniquely creative space for people to share files. "At WeTransfer, we currently use Amazon RDS for MySQL to perform millions of transactions per day serving over 70 million worldwide users. As these numbers continue to accelerate, we will need to find an even more robust data platform. In the Amazon Aurora preview, we have been impressed with Aurora’s performance, reliability, and manageability and look forward to using it for our production workloads in the future.” - Dave Forsey, CTO at WeTransfer

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Zumba is a dance fitness program taken daily by over 15 million people around the world. "Our existing MySQL databases perform millions of transactions per day and we expect them to continue to grow. Amazon Aurora will give us better performance and scalability than MySQL, as well as lower latency read replicas, and we see an opportunity to use Aurora to improve the latency of our website while also reducing the number of instances required to run it. Best of all, Aurora’s MySQL-compatibility means that we can use it without making changes to our existing applications." - Douglas Jarquin, Director of DevOps at Zumba

Amazon RDS for MySQL

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Airbnb is a community marketplace that allows property owners and travelers to connect with each other for the purpose of renting unique vacation spaces around the world. Airbnb moved its MySQL database to Amazon Relational Database Service (Amazon RDS) because it simplifies much of the time-consuming administrative tasks typically associated with databases. Amazon RDS allows difficult procedures, such as replication and scaling, to be completed with a basic API call or through the AWS Management Console. Airbnb uses Multi-Availability Zone (Multi-AZ) deployments to further automate its database replication and augment data durability.

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Bandai Namco Studios Inc. began as an independent offshoot of Bandai Namco Games Inc. in Japan. The company develops arcade games, platform-specific software, and social and mobile games. The company decided that using AWS services including Amazon RDS MySQL would provide better performance, lower costs, better security, and greater availability. In particular, Bandai Namco saw the potential benefit in terms of reductions in overhead, especially when it came to adding, modifying, and removing server resources.

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Flipboard is one of the world's first social magazines. Inspired by the beauty and ease of print media, the company’s mission is to fundamentally improve how people discover, view, and share content across their social networks. "One key decision we made early on was to use MySQL, and in turn, RDS. Auto minor version upgrade, automatic backups, easy restores, and the ability to spin up read replicas to add capacity made it a no brainer for us. It allowed us to focus a little less on MySQL administation and a little more scaling out the rest of our service." - Joey Parsons, Head of Operations at Flipboard.

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Classle is a cloud-based social learning platform that allows students to connect with other students as well as experts and professionals from academic, research institutes and industry. Amazon RDS acts as Classle’s data warehouse and transactional database. Vaidya Nathan, founder and CEO of Classle, says, "The flexibility, reliability, and elasticity were the reasons for the initial decision to use AWS. Over the past two years, other services coming from AWS like Amazon RDS confirm that the decision was the right one."


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Automobili Lamborghini S.p.A is an Italian manufacturer of luxury sports cars headquartered in Sant'Agata Bolognese, Italy. Lamborghini's website was hosted on an outdated infrastructure at the end of its lifecycle, which was preventing the company from supporting new online initiatives, as well as the increasing number of visitors to the website. Lamborghini wanted to be online with an updated website in a very short time. Lamborghini took advantage of the AWS self-service approach to quickly design and implement a new architecture that could scale up or down to meet workload demands. Lamborghini’s new architecture utilizes MySQL and Microsoft SQL Server databases on Amazon Relational Database Service (Amazon RDS), in addition to an array of AWS services.

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New York-based Medidata Solutions delivers cloud-based clinical trial solutions using AWS. According to Isaac Wong, VP of Platform Architecture, "We use Amazon RDS to store mission-critical clinical development data and tested many data-migration scenarios between Asia and USA with the cross region snapshot feature; and found it very simple and cost-effective to use, and an important step in our business continuity efforts."

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Amazon RDS for Oracle

Open Universities Australia (OUA) provides distance education and online courses to students in Australia and other countries. In 2012, OUA realized its on-premise infrastructure was not scalable enough to support planned growth and diversification without considerable additional investment. OUA migrated on-premise Oracle databases to Amazon RDS Oracle and the migration has dramatically simplified OUA's database management requirements. OUA also has been able to reduce the cost of Oracle database licenses using Amazon RDS for Oracle. “My team has a lot more visibility into costs and can quickly drill down and find out where we might be spending more than budgeted,” says Erik van Eekelen, OUA chief information officer.

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TrueMoney provides digital payment services including a digital “smart wallet” for consumers to store value and spend on e-commerce and digital products to its customers in South East Asia. TrueMoney started its operation in on-premise data center which proved to be expensive, labor-intensive, and inefficient. Amazon RDS for Oracle is used to manage relational data of TrueMoney's websites, e-wallet web application, and payment gateways and the service is meeting the organization’s target of 99.9 percent availability while regularly scaling to support peak traffic periods.

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Kaplan provides higher education programs and professional training courses to more than 1.2 million students globally each year. After the 2012 Tropical Storm Sandy in New York Kaplan migrated their Oracle databases from on-premises data centers to Amazon RDS for Oracle. Chad Marino, Executive Director of Technology Services, said: "Amazon Relational Database Service (Amazon RDS) allows our DBA team to focus less on the day-to-day maintenance and use their time to work on enhancements. Our goal is to move completely to RDS for all databases for ease of management and resizing capabilities."

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E-reverse.com is the largest application service provider in the Japanese industrial waste management industry. The 2011 earthquake in Japan led E-reverse.com to re-evaluate their Disaster Recovery strategy that previously relied on on-premises data centers. E-reverse.com migrated their Oracle RAC cluster to Amazon RDS for Oracle using Multi-AZ. Mitsunobu Furuta, Head of IT department, said: "We were able to remove many unnecessary and difficult-to-support in-house implementations, while getting things like automated backups and automated failovers."

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University of Maryland University College (UMUC) is an open-access university serving working adult students pursuing higher education through on-site and online courses. When its legacy applications needed to be replaced, UMUC turned to AWS to build its new analytics platform and several administrative workloads. Amazon RDS for Oracle allowed UMUC engineers to focus on application reengineering while benefitting from database management benefits such as Disaster Recovery and Backup.

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Shine Technologies developed two specialized billing applications for the utilities industry — Network Billing Validation (NBV) and Network Billing Management (NBM). "Our Oracle database is ten years old and Amazon RDS is a key transformational tool for moving older, legacy applications to the cloud," says Kierce. "The hardest part is establishing reliable, protected, and backed-up databases that can handle performance and size. Amazon RDS makes all of this incredibly simple, and at very low prices."

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Fairfax Media is a leading Australia and New Zealand multi-platform media company that publishes some of the region’s biggest newspapers and magazines. "We use RDS relational database services to offset some of the burden with managing traditional databases," said Jim Watts, Director of Online Hosting for Fairfax Media.

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"We reviewed many of the existing and emerging solutions on the market and standardized on Amazon RDS for Oracle due to its superior performance, low cost and license included licensing model for Oracle Database Standard Edition One. MarketShare enables Marketers to build sophisticated models and provide them with customized forecasts, simulations and optimization models. These require the application to run sophisticated OLAP queries interspersed with large scale updates. Amazon RDS for Oracle helps bring scalability and cost effectiveness to this environment."

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"UCAS is seen as part of the critical infrastructure for the UK. There is no other way people can be matched successfully into university places here," says James Munson, IT Director. UCAS deploys a dedicated RDS Oracle SE1 instance for each educational institution in the UK to allow them managing their admissions, serving 350 universities in the process.

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When UK retailer Shop Direct needed to increase its website availability, the company moved its e-commerce platform to AWS. As a result, Shop Direct was able to handle record Black Friday orders of nearly 10,000 orders/hour. ShopDirect uses RDS to host their Oracle databases.

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MarketLive, Inc. provides e-commerce technology and services that help fast-growing companies successfully sell goods and services online. George Loyer, VP of Managed Services, says, "We found that Multi-AZ deployment with all of the standard backup configurations gave us savings over our current production practices."

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Amazon RDS for SQL Server

Rovio Entertainment is the Finland-based game developer, publisher, and distributor that owns the Angry Birds franchise. Rovio operates its SQL Server databases on Amazon RDS. Rovio takes its responsibility to customers seriously, and understands that the way it handles customer data is crucial to this. Mikko Peltola, Senior Manager of Cloud Operations at Rovio, finds that the AWS cloud helps him in a number of ways when it comes to security. “One is that with AWS we have fewer security concerns—we don’t have to worry about data center access controls on a physical level, for example. We also get to benefit from all the development work that AWS does in control, auditability, and encryption.”

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Founded in 2009, Prezi is a presentation software company aimed at reinventing presentations by giving users the tools needed to clearly organize their ideas and present them in a highly engaging way. The company supports 60 million users who have used Prezi’s software as a service to create more than 200 million presentations. Prezi relies on Amazon RDS to operate and scale SQL Server in the cloud. “We’re a presentation software provider, and building a scalable database and storage system is not one of our competencies,” says Zoltán Nagy, senior tools engineer at Prezi. “With AWS, we don’t have to do any maintenance, and our databases automatically scale to fit our needs.”

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OutSystems is a diversified software company that provides a platform to enable customers to build, integrate, deploy, and manage applications. Using Amazon RDS for SQL Server and other AWS services, OutSystems was able to double the cloud-based segment of its business in six months while serving customers in 25 countries. Jerry Zeephat, Head of Global Product Marketing at Outsystems says, “We are very big users for Amazon RDS. It’s really important for what we do and what our customers do. It’s high security, it’s high availability and it’s very fast to deploy. Our customers can carve out what they need so you don’t have to worry about maintenance of a database. It’s just a service we provide.”

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By leveraging the management capabilities of RDS SQL Server, BQool was able to preserve a lean cost structure and devote most of its personnel and resources to delivering a positive experience for its pricing engine users. “We only need one full-time engineer with AWS, instead of three engineers for a physical infrastructure. AWS is very stable so it doesn’t give us any problems,” says Manus Wang, chief technology officer at BQool.

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By using RDS SQL Server, St. James's Place Wealth Management (SJP) now has the capacity to handle substantial growth. "We were able to double our capacity during the peak tax season, and then contract it back down when it was no longer required," says Andy Montgomery, Head of Division for IT Operations and Solution Design at SJP. "AWS also gives us a much faster recovery model. For example, our main corporate database system is now recoverable in under an hour, where previously it used to take us around 48 hours to recover from tape backup."

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Hearst Corporation wanted to have the ability to go to market much faster. By leveraging RDS SQL Server, they were able to launch services at a speed that they have never had before. "Had we gone through the traditional route, it would have taken 8 or 9 engineers and DBAs to put it all together with a sizable infrastructure investment", said Suneel Sajnani, Senior VP of Enterprise Technology. Deploying on RDS SQL Server has given the Hearst Corporation the agility and nimbleness to respond to market demands.

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Unilever is a global consumer goods corporation with a presence in more than 190 countries. Unilever previously used on-premises data centers to host its web properties, all of which had different technologies and processes. "We needed to standardize our environment to support a faster time-to-market," says Sreenivas Yalamanchili, Digital Marketing Services (DMS) Global Technical Manager. After the move to AWS, Unilever's new CMS platform lets agencies build brand web sites globally and publish them across several AWS regions. Unilever uses a HAProxy load balancer to improve performance of its web sites and runs its databases on Amazon RDS for SQL Server and MySQL.

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Ziff Davis, Inc. is a leading all-digital media company specializing in web properties in the technology, gaming, and men’s lifestyle categories. "Our network has grown exponentially in the last two years and the volume of data has doubled since March, 2013," says Joey Fortuna, CTO of Ziff Davis. Ziff Davis runs MySQL and Microsoft SQL Server databases on Amazon RDS and relies on Amazon S3 for web services and for asynchronous aggregation and storage of data.

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ATG Media provides marketing platforms for auctions around the world, enabling users to make bids and purchases from anywhere. The company was experiencing outages with its on-premises data center, and needed high scalability and availability with low latency for online bidders. ATG Media was able to transition from their legacy system to Amazon Web Services in 1 day and now can host auctions around the world. ATG Media deployed its SQL Server databases to Amazon RDS.

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Amazon RDS for PostgreSQL

Instacart offers its customers a new method to order same-day groceries online. To avoid the complexities of building a new production database from scratch, the company turned to AWS to run its database on Amazon RDS for PostgresSQL. As a result, the company can now add millions of new items to its database every month and its engineering team can focus on developing new features and improving the overall customer experience.

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Fiksu provides mobile marketing technology that connects brands, agencies, and app advertisers to targeted mobile audiences. The company’s rapid growth created scalability issues. Fiksu uses a broad range of AWS services to handle tens of billions of requests while accelerating development efforts at a lower cost.

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Infor provides ERP application software in beautifully designed interfaces for specific industry functionality. Unlike traditional business application software providers, Infor has introduced a SaaS model based entirely in the cloud. By utilizing Amazon Web Services, Infor's customers are able to quickly deploy their applications in the cloud.

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San Francisco-based startup Vessel provides online subscribers with early access to some of the best web series, music videos and TV segments across any device. The company built and launched its next generation video platform entirely on AWS without the need to manage any physical IT infrastructure. By using AWS, Vessel can focus its time and resources on creating a great user experience and develop new features that users love.

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Online content provider Netflix is able to support seamless global service by partnering with Amazon Web Services (AWS) for services and delivery of content. Having leveraged AWS extensively, they also have built some home grown solutions that helped them monitor the security of AWS configurations. Recently they announced the open-sourcing of this solution. Cloud Security Architect Jason Chan provided some perspective on their use of RDS for PostgreSQL: "We recently announced the open source availability of Security Monkey, our solution for monitoring and analyzing the security of our Amazon Web Services configurations. We leveraged RDS PostgreSQL to capture the security data gathered by our solution. Building an application backed by production ready PostgreSQL database with Multi-AZ high availability, automated backups, patching and upgrades handled by RDS helped us focus on our development to bring this powerful open source solution to the community." 

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Biologists around the world use DNA sequencers created by California-based Illumina for a broad range of genomics applications including whole-genome sequencing. The company built its BaseSpace tool on AWS to allow researchers to upload massive data sets directly to the cloud for analysis and storage of the results. They leveraged Amazon RDS PostgreSQL for their BaseSpace application. Greg Roberts, Development Lead for the BaseSpaces product, "Using BaseSpace, biologists and informaticians can easily and securely analyze, archive and share sequencing data. We were able to leverage RDS for PostgreSQL since first day of launch for our BaseSpace project. We scaled our instances seamlessly as our project grew. Automated backups and automated failovers with Multi-AZ provided us the high availability and protection against data loss that our customers expect."

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