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Canalys | 2025 Accelerating professional services opportunities through AWS Marketplace

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Canalys study reveals AWS Marketplace as catalyst for professional services growth and digital procurement transformation

The digital transformation of enterprise procurement is reshaping how customers procure professional services. A new Canalys study commissioned by AWS examines the opportunities for partners leveraging AWS Marketplace to accelerate professional services selling and meet evolving customer demands.

Key Findings from the Canalys Report

  • AWS partners see AWS Marketplace as akey element of their professional services co-sell strategy, particularly in complex multi-partner deals.
  • 51% of partners are likely to list professional services on cloud marketplaces as part of revenue growth strategy
  • 31% of partners identify cloud marketplaces as a "high growth area for services" with expansion plans
  • 57% of customers prefer innovative service models beyond traditional time-and-materials approaches

The report provides insights into customer motivations for procuring professional services through AWS Marketplace, while providing actionable strategies for partners to optimize their AWS Marketplace presence and accelerate growth.

Download the report to learn:

  • Why customers choose AWS Marketplace for professional services procurement
  • How to optimize co-sell strategies using AWS Marketplace capabilities
  • Strategic approaches to grow professional services on AWS Marketplace
Read the Canalys report
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NOTICE

Canalys, Accelerating professional services opportunities through AWS Marketplace, July 2025. Canalys does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Canalys research publications consist of the opinions of Canalys 's research organization and should not be construed as statements of fact. Canalys disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Canalys is a registered trademark and service mark of Canalys, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.