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CrayonIQ | APAC Buyer’s Guide: Contact Centre CX Platforms with AI in Asia Pacific

CrayonIQ names AWS as one of the top Contact Centre CX platform providers with AI capabilities in their 2025 APAC Buyer's Guide for contact center CX platforms in Asia Pacific

AWS has secured a prominent position in this year’s report due to its continued innovation velocity, expanding CX platform capability through Amazon Connect, and a rapidly growing regional presence beyond ANZ. While traditionally seen as a hyperscaler rather than a CX platform vendor, AWS is now winning significant deals across Asia Pacific, signalling its shift from an infrastructure partner to a genuine strategic CX transformation player.

The Asia Pacific contact centre landscape isn't a copy-paste market. With distinct customer expectations, partner models, and technology adoption curves, enterprises need region-specific insights to make informed decisions about their CX platforms.

Read the report to understand:

  • Which vendors are leading in AI-enabled contact centre capabilities across APAC with detailed assessments of 16 major vendors including AWS, Genesys, Microsoft, Verint, and other key players
  • How cloud adoption varies across the region, from cloud-first ANZ to hybrid-focused Asian markets
  • Critical evaluation criteria for selecting the right AI-enabled CX platform
  • Region-specific considerations for data sovereignty, compliance, and architectural flexibility
  • Why AWS was rated an Enterprise transformer by CrayonIQ with the second highest rating for AI vision and capability
Essential reading for technology leaders evaluating contact centre platforms and CX transformation initiatives in Asia Pacific. Understand why AWS is an Enterprise Transformer in and AI and CX Buyers Guide- AWS benefits from deep, trusted relationships with CIOs and enterprise technology leaders  across APAC. These relationships are becoming even more important as AI investment decisions consolidate at the C-level. 
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2025 CrayonIQ. All rights reserved. This publication may not be reproduced or distributed in any form without CrayonIQ’s prior written permission. The information contained in this publication has been obtained from sources believed to be accurate. CrayonIQ disclaims all warranties as to the accuracy, completeness or adequacy of such information and shall have no liability for errors, omissions or inadequacies in such information. The opinions expressed herein are subject to change without notice.