Skip to main content

IDC | AWS Marketplace is a Powerful Growth Engine for Technology Providers 2025

AWS Marketplace Sellers Double Software Sales Growth Through Strategic Co-Selling and Adoption of the COSS Framework

In recent years, cloud marketplaces have evolved significantly, becoming essential go-to-market channels for technology companies. They provide customers with streamlined procurement experiences to find, buy, deploy, and govern third-party solutions in their cloud environments.

AWS Partners who use AWS Marketplace gain these advantages of convenience and efficiency while accessing a broad customer base, particularly including customers who have strategically chosen AWS Marketplace as their preferred procurement solution.

Read the paper to learn:

  • How AWS Marketplace helps sellers—including independent software vendors (ISVs), value-added resellers (VARs), and system integrators (Sls) - accelerate and scale business growth
  • The 5 value areas for sellers who maximize their AWS Marketplace strategy by applying best practices
  • Testimonials from current sellers on the benefits realized by selling in AWS Marketplace

 

Download the IDC report
Missing alt text value

Related content

Six Pillars of CoSS Framework

AWS Marketplace sellers can use the CoSS framework for a successful sales strategy. Read the blog to learn the six pillars that define the framework and how to use it, then use the provided assessment to determine how well your company aligns with the COSS framework today.

Learn more

AWS Marketplace

Drive revenue by selling in AWS Marketplace. Discover benefits, features, solutions, and resources to get started today.

Learn more

AWS Partner Network

The AWS Partner Network (APN) is a global community that leverages AWS technologies, programs, expertise, and tools to build solutions and services for customers. Together, partners and AWS provide innovative solutions, solve technical challenges, win deals, and deliver great customer value.

Join the AWS Partner Netw

NOTICE

AWS Marketplace is a Powerful Growth Engine for Technology Providers, August 6, 2025, by Steve White, Paul Edwards, Brendan Rouse, and Frank Della Rosa. IDC and IDC Market Spotlight are registered trademarks of International Data Group, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. IDC does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. IDC research publications consist of the opinions of IDC's research organization and should not be construed as statements of fact. IDC disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. This IDC Market Spotlight report is available upon request from AWS.