Customer Stories / Automotive / Germany

2023
BMW Group Logo

AWS re:Invent 2023

How AWS and BMW Group Team Up to Accelerate Data-Driven Innovation

BMW Group’s Cloud Data Hub is the engine behind next-generation automotive experiences. It processes terabytes of data from millions of vehicles a day, helping users across development, production, and sales gain insight and innovate. As the team from BMW says in this AWS re:Invent 2023 presentation, the collaboration between BMW and AWS has been integral to developing Cloud Data Hub. Working with AWS Professional Services and using machine learning service Amazon SageMaker, the premium automotive manufacturer is successfully implementing use cases at scale.

Learn more about how BMW Group continues to innovate on AWS

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AWS is a big partner for us […] We set up a partnership between BMW and AWS where we announced our collaboration to accelerate data-driven innovations.”

Alexander Angebrandt
Vice President, Data Transformation & Enterprise Platforms, BMW Group

AWS Services Used

AWS Sagemaker Model Training

Amazon SageMaker Model Training reduces the time and cost to train and tune machine learning (ML) models at scale without the need to manage infrastructure.

Learn more »

AWS Sagemaker Studio

Amazon SageMaker Studio offers a wide choice of purpose-built tools to perform all ML development steps, from preparing data to building, training, deploying, and managing your ML models.

Learn more »

More BMW Group Customer Stories

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  • Germany

    BMW Group in AWS

    BMW Group è uno dei principali produttori mondiali di automobili e motocicli premium, comprendente i marchi BMW, BMW Motorrad, Mini e Rolls-Royce. BMW Group ha riprogettato e migrato i suoi data lake on-premise nel cloud utilizzando Amazon Web Services (AWS) per innovare ed espandersi al fine di soddisfare la domanda dei suoi stakeholder in tutto il mondo. Il Cloud Data Hub (CDH) aziendale elabora e combina dati anonimizzati raccolti dai sensori dei veicoli e da altre fonti all'interno dell'organizzazione rendendoli più fruibili ai team interni per la creazione di applicazioni rivolte ai clienti e ai dipendenti. BMW Group si affida ad AWS per ottenere l'agilità e la flessibilità necessarie per democratizzare l'utilizzo dei dati su larga scala e accelerare l’innovazione.
    2015
  • Germany

    BMW Group on AWS

    BMW Group builds on AWS to help it achieve the agility and flexibility it needs to democratize data usage at scale and accelerate innovation.

    2022
  • Germany

    BMW's Unified Configurator Platform

    At the AWS Summit Berlin 2018, BMW Group presented a deep dive into the journey from an on-premises, monolithic application to a microservices-based platform in the cloud.
    2018
  • Germany

    Data Lakes with BMW

    In this session, we will explore the BMW Cloud Data Hub, and how BMW and AWS have teamed up to accelerate data driven innovation enterprise-wide. We'll then switch gears to discuss the AWS Autonomous Driving Data Lake reference architecture to learn how customers manage the challenge of ingesting, transforming, labeling, and cataloging massive amounts of data to develop automated driving systems by using Amazon EMR, Amazon S3 and Amazon SageMaker Ground Truth, among others.
    2021
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