2024
Pi Securities Uses Amazon QuickSight to Develop Advanced BI and CRM Tool
Pi Securities, leading brokerage company based in Thailand, developed Pi Financial, an application that allows investors to securely trade and manage their assets with ease, all while keeping track of their portfolio growth and achieving their financial goals, after migrating to AWS.
Pi Securities
Pi Securities is a leading brokerage company based in Thailand with over 50 years of experience in the financial services industry. The company developed Pi Financial, an application that allows investors to securely trade and manage their assets with ease, all while keeping track of their portfolio growth and achieving their financial goals. After migrating to Amazon Web Services (AWS), Pi Securities used Amazon QuickSight to create in-house business intelligence and customer relationship management tools. These tools empower consultants to offer data-driven, personalized financial advice. Additionally, the company has reduced reporting time from one week to 24 hours, enhancing operational efficiency and real-time insight delivery.
Amazon QuickSight enables real-time monitoring and detection of abnormalities allowing us to detect issues faster.
Boorana Kraisorn
Director of Platform Engineering, PI SecuritiesAWS Services Used
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