Salesforce at AWS re:Invent 2023
In this AWS re:Invent 2023 keynote video, we hear from Lenore Lang, SVP of Communications, Media, and Technology at Salesforce, and Matt Yanchyshyn, GM, AWS Marketplace & Partner Services, talk about how Salesforce and Amazon Web Services (AWS) are collaborating to transform the AWS Partner experience. Lang discusses the obsession with the customer experience that Salesforce shares with AWS, and how the company’s technology is helping enhance AWS Partner Central for more than 150,000 AWS Partners. Together, AWS and Salesforce launched dozens of new features for a new, simplified self-guided experience on AWS Partner Central. In addition to outlining enhanced features of Partner Central that make the user experience more simple, predictable and profitable for Partners, Lang and Yanchyshyn announced AWS is launching a new and improved CRM Connector on the Salesforce AppExchange. The re-launched AWS CRM Connector allows partners to manage their ACE opportunities and their Marketplace private offers, all from a single Salesforce app.
With Salesforce Experience Cloud and Salesforce Customer 360, AWS and Salesforce are providing valuable features for AWS Partners, working with them throughout their journeys, from onboarding and product listing to marketing, coselling, and growth on the AWS Marketplace. Salesforce is helping make AWS Partner Central more personalized, tailoring the entire experience to each AWS Partner and building in automations to help them achieve more without adding work. AWS Partners can use a new, unified software listing experience and collaborate more efficiently alongside AWS. In addition, Salesforce is helping reduce latency and provide deeper data analytics through a variety of dashboards to help AWS Partners grow their businesses.
Learn more about how AWS and Salesforce are deepening their partnership to help other AWS Partners and customers bring their businesses into the future.
Our vision at Salesforce is always to create a seamless experience that delivers intelligence, automation, and personalization with the fastest time to value. What I love about our partnership with AWS is that we both have a shared ethos and vision to be Customer Obsessed. That is easy to say - but not always easy to do. It takes a deep partnership and steadfast commitment to the vision, and that’s what we’ve created here.
Lenore Lang
SVP of Communications & Media Business and General Manager of Amazon, SalesforceAbout Salesforce
Salesforce is the world’s #1 AI CRM, helping companies of every size and industry connect with customers in a whole new way with Data+AI+CRM+Trust on one integrated platform. Through its suite of solutions, Salesforce helps businesses unify customer data and unlock AI-powered productivity that improves customer experiences and drives business outcomes.
Together, Salesforce and AWS make it easy for developers to build faster with native integrations and enhanced platform interoperability. This enables businesses to deliver more personalized experiences, and act on real-time data and insights across voice, video, foundation models, ML models, and data from AWS.
Customer Speaker: Lenore Lang
As the SVP of Communications, Media & Technology, Lenore plays a pivotal role in building and leading the go-to-market strategy for some of Salesforce's most strategic relationships. Leading an organization comprising of sales, solutions, customer success, and business value services, Lenore is dedicated to driving growth, scalability, and success across her business.
In her capacity as a dynamic business leader, collaborative customer partner, and effective talent multiplier, Lenore channels her wealth of experience to deliver industry leading cloud innovations & solutions on the Salesforce Platform.
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